Tara Jones

Judge
DISC Type : Dc

Principal Advisor, AI and Modern Data Strategy Business Development at Amazon Web Services (AWS)

Scottsdale, Arizona, United States

Overview

Tara Jones is a Principal Advisor at AWS specializing in AI and Modern Data Strategy. With over eight years at the company, she excels in developing go-to-market strategies for M&A and strategic alliances. Colleagues describe her as strategic, dedicated, and a strong communicator, holding an MBA and an AWS AI Practitioner certification.

She has a keen interest in data-driven customer obsession and appreciates personalized customer experiences, as shown by her public praise for brands that excel in this area. Tara is also passionate about warehouse automation and the application of AI and robotics in logistics and fulfillment.

Unique fact: Tara created and led the global expansion of AWSs Mergers and Acquisitions (M&A) go-to-market strategy, building a business with over $500 million in influence.

Personality Overview

Generally Skeptic

Demanding

Fast But Wary

They like to act fast and expect others to do the same.  They respond well to strong and respectful communication. They are not focused on building rapport and relationships.

Topics They Care About

AI & Data Strategy
Her current role involves advising business leaders on maximizing AI and data use cases to identify new growth avenues and drive innovation.
Go-to-Market Strategy
A core theme in her career, she has extensive experience creating and executing GTM strategies for M&A, private equity, and ISV partners at AWS.
Mergers & Acquisitions
She single-handedly built the M&A GTM strategy at AWS, creating playbooks and tools for investors and C-suite customers to drive value from inorganic growth.

Media Appearances

Tara has no verified media appearances

Work History

7-2024
Principal Advisor, AI and Modern Data Strategy Business Development at Amazon Web Services (AWS)
1-2024 - 7-2024
Principal Advisor, Business Innovation and GTM, Horizontal Business Applications at Amazon Web Services (AWS)
6-2021 - 1-2024
WW GTM Lead, Mergers & Acquisitions at Amazon Web Services (AWS)
4-2018 - 6-2021
Sr Global Manager, Private Equity Partnerships at Amazon Web Services (AWS)
7-2016 - 4-2018
Sr Channel Manager, AWS Marketplace at Amazon Web Services (AWS)

Education

2003 - 2005
MBA from University of Phoenix
1984 - 1988
BA from Washington State University

More Information

Social Presence :

Prographics :

Exp : 32 Location : Scottsdale, Arizona, United States Job Level : Senior Designation : Principal Advisor, AI and Modern Data Strategy Business Development at Amazon Web Services (AWS)
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Insights For Selling To Tara

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tara is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tara

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Tara move?

  • They can take decisions very fast if you manage to convince them.
  • Can Tara take some risk or not?

  • The risks don’t matter much to them.

You And Tara

Personality Compatibility


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