Tara Shankar Jana "TJ"

Evaluator
DISC Type : DSC

Vice President of Product Marketing, Customer Marketing, Content Marketing, and Analyst Relations at Yellow.ai

Redmond, Washington, United States

Overview

Tara has no verified overview

Personality Overview

Fast But Analytical

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Tara has no verified topics they care about

Media Appearances

Tara has no verified media appearances

Work History

7-2022
Vice President of Product Marketing, Customer Marketing, Content Marketing, and Analyst Relations at Yellow.ai
7-2020 - 7-2022
Senior Director Of Product Marketing - Neo4j Graph Database, UserTools at Neo4j
5-2020 - 7-2020
Sr. Product Marketing Lead @AWS AI (Amazon Kendra and Amazon CodeGuru) at Amazon Web Services (AWS)
3-2019 - 5-2020
Sr. Product Marketing Lead, Machine Learning (ML) and AI Devices @AWS at Amazon Web Services (AWS)
12-2017 - 3-2019
Sr. Manager of Product and Marketing (Microsoft AI)- Artifical Intelligence at Microsoft

Education

2020 - 2020
Executive Acceleated Management Program from Yale School of Management
2018 - 2019
Executive Education from MIT Sloan School of Management
2001 - 2005
Bachelors in Engineering from Visvesvaraya Technological University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Redmond, Washington, United States Job Level : Senior Designation : Vice President of Product Marketing, Customer Marketing, Content Marketing, and Analyst Relations at Yellow.ai
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Insights For Selling To Tara Shankar

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tara Shankar is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Tara Shankar

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Tara Shankar move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Tara Shankar take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Tara Shankar

Personality Compatibility


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