Tarek Khalifa

Trailblazer
DISC Type : DI

Vice President Data,AI and Development at ALDO Group

Montreal, Quebec, Canada

Overview

Tarek is the Vice President of Data, AI, and Development at ALDO Group, with over 25 years of IT leadership experience. He specializes in aligning technology with business objectives, leading digital transformations, and harnessing cloud and AI for strategic growth in the retail sector. Colleagues describe him as insightful, knowledgeable, and a strong leader.

He has a keen interest in data security and efficient data flow management, demonstrated by his recent authorship of an article series on Apache NiFi. This shows a commitment to not only high-level strategy but also the underlying technologies that power modern data ecosystems.

Unique fact: Tarek has authored and published a technical article series focused on Apache NiFi, showcasing his deep expertise in data flow management.

Personality Overview

Informal

Persuasive

Assertive

They are more likely to accept new and exciting technologies.  They prefer to ensure that they are in control of the situation. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Retail Transformation
His career at ALDO, Moose Knuckles, and Reitmans centers on modernizing retail technology, including global POS rollouts and launching new eCommerce platforms.
Data & AI Ecosystems
His current role involves uniting engineering, AI, and data teams under a cohesive strategic vision to drive innovation and business value.
eCommerce Platforms
He has extensive experience leading initiatives on platforms like Salesforce Commerce Cloud and Shopify, focusing on seamless omnichannel experiences.

Media Appearances

Tarek has no verified media appearances

Work History

10-2025
Vice President Data,AI and Development at ALDO Group
4-2020 - 10-2025
Vice President Information Technology at Moose Knuckles Canada
3-2020 - 7-2025
Information Technology Consultant at Rapid Retail Technology Inc
9-2017 - 5-2020
Manager, IT Development – Marketing & Store Technology & Manager, eCommerce Web Development at Reitmans Canada Ltée/Ltd
3-2017 - 9-2017
Salesforce Commerce Cloud Solutions Architect at OSF Global Services

Education

1989 - 1994
Bsc. from Cairo University
1988 - 1989
High School Diploma from Oakfield High School

More Information

Social Presence :

Prographics :

Exp : 8 Location : Montreal, Quebec, Canada Job Level : Senior Designation : Vice President Data,AI and Development at ALDO Group
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Insights For Selling To Tarek

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tarek is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Tarek

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Tarek move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Tarek take some risk or not?

  • If necessary, they will be ready to take risks.

You And Tarek

Personality Compatibility


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