Tatiana Granados

Inquirer
DISC Type : cd

Executive Director at The Common Market

Philadelphia, Pennsylvania, United States

Overview

Tatiana Granados is a social entrepreneur and the Co-Founder of The Common Market, a nonprofit connecting sustainable farms to urban communities. A graduate of The Wharton Schools MBA program, she applies her business expertise to improve food system connectivity, focusing on building infrastructure that supports both family farmers and communities in need of healthy food.

Personality Overview

Upfront

Judgemental

Demanding

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Equitable Food Systems
Co-founded The Common Market to bring healthy, local food from sustainable farms to urban communities, hospitals, and schools.
Social Entrepreneurship
Utilizes her Wharton MBA to build a mission-driven nonprofit that tackles food insecurity and supports local agricultural economies.
Community Development
Her work began by revitalizing her Philadelphia neighborhood and expanded into creating systemic change for urban and rural communities.

Media Appearances

Farm to Fork Profile: Bon Appétit and The Common Market. Featured in Bamco Blog

See Now

Work History

5-2009
Executive Director at The Common Market
1-2003 - 9-2008
Executive Director at East Park Revitalization Alliance

Education

2001 - 2003
Master of Business Administration (MBA) from The Wharton School
1993 - 1997
Bachelor of Arts (B.A.) from University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : N/A Location : Philadelphia, Pennsylvania, United States Job Level : N/A Designation : Executive Director at The Common Market
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Insights For Selling To Tatiana

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tatiana is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Tatiana

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tatiana move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Tatiana take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Tatiana

Personality Compatibility


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