Tatiana Martínez Fernández

Inquirer
DISC Type : cd

Senior Investment Advisor at PROCOLOMBIA

Colombia

Overview

Tatiana Martínez Fernández is a Senior Investment Advisor at ProColombia, where she specializes in promoting foreign direct investment in Colombias renewable energy sector. With a background in Business Law from Universidad Externado de Colombia, she leverages her legal and public affairs expertise to foster sustainable development and strengthen public-private relations.

Outside of her official role, Tatiana is a passionate advocate for gender equality and female leadership, believing that a humanistic and holistic vision is key to success. She values achieving a healthy work-life balance, viewing it as essential to understanding people as integral beings.

She is actively involved in promoting Colombia’s potential in the green hydrogen economy on the global stage.

Personality Overview

Hard To Convince

Demanding

Upfront

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Sustainable Investment
Her primary role involves attracting sustainable foreign direct investment to Colombia, with a specific focus on renewable energy projects.
Green Hydrogen
Actively promotes Colombia's potential as a leader in the clean energy sector, specifically highlighting opportunities in the green hydrogen economy.
Female Leadership
She is passionate about breaking gender barriers in the industry and speaks on how female leadership provides a more human and holistic vision.

Media Appearances

Tatiana has no verified media appearances

Work History

4-2023
Senior Investment Advisor at PROCOLOMBIA
1-2022 - 4-2023
Senior Lawyer at PROCOLOMBIA
11-2025
Docente at Universidad Externado de Colombia
2-2020 - 1-2022
Investment Climate Officer at Invest in Bogota
5-2017 - 4-2019
Lawyer at TERRANUM

Education

2015 - 2016
Postgraduate Degree in Business Law from Universidad Externado de Colombia
2008 - 2012
Bachelor of Laws - LLB from Universidad Externado de Colombia

More Information

Social Presence :

Prographics :

Exp : 8 Location : Colombia Job Level : Junior Designation : Senior Investment Advisor at PROCOLOMBIA
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Insights For Selling To Tatiana

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tatiana is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Tatiana

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Tatiana move?

  • Their decision making speed is somewhere in the middle.
  • Can Tatiana take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Tatiana

Personality Compatibility


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