Tatiana Mattos in

Tatiana Mattos

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VP of Brazil Marketplace at BlaBlaCar
📍 São Paulo, São Paulo, Brazil

Tatiana Mattos is the VP of Brazil Marketplace at BlaBlaCar, leveraging over 15 years of marketing and strategy experience from roles at Uber and IBM. She led the Brazilian market to become BlaBlaCars largest global operation. Colleagues describe her as creative, inspiring, and restless, noting her skill in building strong teams and driving triple-digit growth.

Outside of her executive role, Tatiana is an avid user of mobility services herself. She has spoken about swapping the Rio-São Paulo air shuttle for sleeper buses and prefers to travel as a passenger, candidly admitting she is not the best driver. She is a graduate of Universidade Federal de Juiz de Fora and Ibmec.

In an interview, Tatiana confessed that she uses ride-sharing apps frequently as a passenger because she is "not the best driver. "

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Experience
9 Years
Current Role
VP of Brazil Marketplace
Job Level
Senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Tatiana shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Tatiana cares about

Shared Mobility
Leads BlaBlaCar's largest market, focusing on making travel in Brazil more efficient, sustainable, and accessible through a combination of carpooling and bus services.
Marketplace Growth
She has a proven track record of driving significant growth, celebrating milestones like 22. 7 million trips and 25 million users in Brazil in a single year.
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Career

Work history

3-2025
VP of Brazil Marketplace
BlaBlaCar
6-2022 - 3-2025
General Director
BlaBlaCar
6-2021 - 6-2022
Head of Marketing Brazil
BlaBlaCar
1-2021 - 6-2021
Brand Manager
Zé Delivery
9-2019 - 1-2021
Sr Marketing Manager
Uber
In the press

Media appearances

BlaBlaCar anuncia Tatiana Mattos como nova country head no Brasil. Featured in BlaBlaCar Newsroom (Brasil)
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Tatiana Mattos assume operação da BlaBlaCar no Brasil. Featured in Automotive Business
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Education
2013 - 2014
Post-Graduation
Ibmec
2015 - 2015
Digital Analytics Fundamentals
Google Analytics Academy
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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