Tatiana Mattos

Questioner
DISC Type : c

VP of Brazil Marketplace at BlaBlaCar

São Paulo, São Paulo, Brazil

Overview

Tatiana Mattos is the VP of Brazil Marketplace at BlaBlaCar, leveraging over 15 years of marketing and strategy experience from roles at Uber and IBM. She led the Brazilian market to become BlaBlaCars largest global operation. Colleagues describe her as creative, inspiring, and restless, noting her skill in building strong teams and driving triple-digit growth.

Outside of her executive role, Tatiana is an avid user of mobility services herself. She has spoken about swapping the Rio-São Paulo air shuttle for sleeper buses and prefers to travel as a passenger, candidly admitting she is not the best driver. She is a graduate of Universidade Federal de Juiz de Fora and Ibmec.

In an interview, Tatiana confessed that she uses ride-sharing apps frequently as a passenger because she is "not the best driver. "

Personality Overview

Value Seeker

Systematic

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Shared Mobility
Leads BlaBlaCar's largest market, focusing on making travel in Brazil more efficient, sustainable, and accessible through a combination of carpooling and bus services.
Marketplace Growth
She has a proven track record of driving significant growth, celebrating milestones like 22. 7 million trips and 25 million users in Brazil in a single year.
Women in Tech
As a female leader in technology, she has spoken publicly on the topic, highlighting the importance of diversity and inclusion in the corporate environment.

Media Appearances

BlaBlaCar anuncia Tatiana Mattos como nova country head no Brasil. Featured in BlaBlaCar Newsroom (Brasil)

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Tatiana Mattos assume operação da BlaBlaCar no Brasil. Featured in Automotive Business

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Tatiana Mattos: BlaBlaCar Brasil lidera o mercado global da empresa. Featured in IT Forum

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Work History

3-2025
VP of Brazil Marketplace at BlaBlaCar
6-2022 - 3-2025
General Director at BlaBlaCar
6-2021 - 6-2022
Head of Marketing Brazil at BlaBlaCar
1-2021 - 6-2021
Brand Manager at Zé Delivery
9-2019 - 1-2021
Sr Marketing Manager at Uber

Education

2013 - 2014
Post-Graduation from Ibmec
2015 - 2015
Digital Analytics Fundamentals from Google Analytics Academy

More Information

Social Presence :

Prographics :

Exp : 9 Location : São Paulo, São Paulo, Brazil Job Level : Senior Designation : VP of Brazil Marketplace at BlaBlaCar
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Insights For Selling To Tatiana

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tatiana is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Tatiana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tatiana move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Tatiana take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Tatiana

Personality Compatibility


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