Taylor Sidwell

Observer
DISC Type : ci

Manager of Events at Indianapolis Colts

Indianapolis, Indiana, United States

Overview

Taylor Sidwell is the Manager of Events for the Indianapolis Colts, leveraging her expertise from Indiana Universitys Kelley School of Business. She previously served as the Manager of Communications & Digital Marketing for the 2022 College Football Playoff Indianapolis Host Committee, showcasing her experience in managing high-profile sports events.

Recently selected for the inaugural "W. E. ARE NEXT" class, a leadership initiative for women executives in sports, she is passionate about advancing womens roles in the industry. In her personal time, she has been involved with her local churchs worship ministry and participates in team community initiatives.

Unique fact: Taylor sang the National Anthem at an Indianapolis Colts game.

Personality Overview

Curious

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Major Event Management
As Manager of Events for the Colts and previously for the College Football Playoff, she has extensive experience organizing large-scale sporting events.
Women in Sports
She was recently selected for the "W. E. ARE NEXT" leadership program, which is designed to accelerate women executives in the sports industry.
Sports Marketing
Her background includes roles focused on marketing, communications, and sponsorship for organizations like the CFP Host Committee and Grand Park Sports Campus.

Media Appearances

Taylor has no verified media appearances

Work History

6-2022
Manager of Events at Indianapolis Colts
3-2021 - 5-2022
Manager, Communications & Digital Marketing at 2022 College Football Playoff - Indianapolis Host Committee
4-2018 - 3-2021
Marketing & Sponsorship Coordinator at Grand Park Sports Campus
5-2016 - 4-2018
Marketing & Events Coordinator at LST Marketing
6-2014 - 5-2016
Student Worker at Kelley School of Business Indianapolis

Education

2012 - 2016
Bachelor's Degree from Indiana University - Kelley School of Business
2012 - 2016
Minor from Indiana University Indianapolis

More Information

Social Presence :

Prographics :

Exp : 11 Location : Indianapolis, Indiana, United States Job Level : Middle Designation : Manager of Events at Indianapolis Colts
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Insights For Selling To Taylor

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Ask them questions to understand their needs better while staying affable
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Taylor is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Taylor

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Taylor move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Taylor take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Taylor

Personality Compatibility


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