Taylor Walters is a Partner & Category Associate Marketing Manager at Best Buy Ads, where she develops marketing strategies for over 20 vendor partners. She focuses on business growth and customer journey mapping, leveraging a background in client development and customer experience. She is a graduate of Saint Marys University of Minnesota.
Drawing from her past management roles at fitness brands Barrys and Les Mills US, Taylor has a strong professional background in the health and wellness industry. Her experience includes localizing national campaigns, analyzing business performance, and managing client relationships.
Taylor transitioned from hands-on management in the fitness sector to strategic B2B marketing for a major retail media network.
Read the full overview →They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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