Taz Bareham

Initiator
DISC Type : Di

Board Advisor at Ellect

Sydney, New South Wales, Australia

Overview

Taz Bareham is a Fractional CMO and Strategic Marketing Advisor specializing in scaling B2B businesses. Educated at the University of Oxford, she focuses on brand positioning and go-to-market strategy to create commercial momentum. Colleagues and clients describe her as an exceptional, collaborative, and admirable leader who brings clarity and impact.

She is passionate about mentorship and advancing gender equality in business. Taz serves as a Board Advisor for Ellect, supporting its mission to increase womens representation in leadership, and also dedicates time as a mentor for entrepreneurs and emerging leaders through Inspiring Rare Birds.

Unique fact: Taz is a certified Master NLP (Neuro-Linguistic Programming) Practitioner.

Personality Overview

Confident

Impact-Oriented

Conviction Driven

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

B2B Growth Strategy
Helps founder-led and scaling B2B companies build strategic foundations for predictable, sustainable growth, moving them beyond simple execution tactics.
Brand Positioning
Believes a clear story and brand narrative are the essential first steps for any marketing activity to be successful and convert.
AI in Marketing
Actively explores and discusses using AI tools, like Google's NotebookLM, to enhance marketing output and deliver value more efficiently.

Media Appearances

Taz has no verified media appearances

Work History

11-2025
Board Advisor at Ellect
5-2023
Mentor at Inspiring Rare Birds
1-2023
Fractional CMO | Strategic Marketing & Growth Advisory at Self-employed
8-2023
Member at Fractionals United
10-2020
Member at FINITE

Education

1993 - 1996
BA/MA from University of Oxford
2018 - 2018
Master NLP Practitioner from Institute of Applied Psychology

More Information

Social Presence :

Prographics :

Exp : 5 Location : Sydney, New South Wales, Australia Job Level : Leadership Designation : Board Advisor at Ellect
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Insights For Selling To Taz

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Focus on the big picture and the strategic value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Taz is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Taz

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Taz move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Taz take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Taz

Personality Compatibility


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