Tea Hermann

Critic
DISC Type : C

Head of Global Marketing & Communications at Hovmand A/S

Copenhagen Metropolitan Area, Denmark

Overview

Tea Hermann is the Head of Global Marketing & Communications at Hovmand A/S, leading a global team with over a decade of experience. A Copenhagen Business School graduate, she specializes in brand strategy, sustainability, and digital transformation, with a documented record of increasing KPIs by over 600% by challenging conventional approaches.

Outside of her corporate role, Tea is an entrepreneur who founded Sleeping Hero, a company that produces sustainable, plastic-free hero-teddies from organic cotton. She values family deeply, having taken a career break for full-time parenting to be with her children when they needed her most.

She founded a sustainable teddy bear company after discovering most teddies are made of plastic.

Personality Overview

Precise

Negotiator

Objective Thinker

They like to take decisions independently and do not seek others' support often.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Sustainable Business
Lists sustainability (SDG) as a specialty and founded Sleeping Hero, a company making plastic-free, GOTS-certified eco-cotton teddy bears.
Global Brand Strategy
Leads global marketing at Hovmand, focusing on creating and steering a brand's identity to support ambitious growth and digital transformation.
Digital Development
A core competency is in digital development and has experience building a company's social media and digital marketing strategies from the ground up.

Media Appearances

Tea has no verified media appearances

Work History

5-2022
Head of Global Marketing & Communications at Hovmand A/S
8-2021
Founder at Sleeping Hero
5-2020 - 5-2022
Full-time parenting at Career Break
8-2013 - 4-2020
Marketingschef at Compass Group Danmark
8-2011 - 8-2013
Marketing and Communication Manager at Nord Gruppen ApS

Education

2009 - 2011
Master's degree from Copenhagen Business School
2006 - 2009
Bachelor's degree from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Copenhagen Metropolitan Area, Denmark Job Level : Mid-senior Designation : Head of Global Marketing & Communications at Hovmand A/S
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Insights For Selling To Tea

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tea is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Tea

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Tea move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Tea take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Tea

Personality Compatibility


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