Tea Hermann in

Tea Hermann

Critic · DISC type C
Head of Global Marketing & Communications at Hovmand A/S
📍 Copenhagen Metropolitan Area, Denmark

Tea Hermann is the Head of Global Marketing & Communications at Hovmand A/S, leading a global team with over a decade of experience. A Copenhagen Business School graduate, she specializes in brand strategy, sustainability, and digital transformation, with a documented record of increasing KPIs by over 600% by challenging conventional approaches.

Outside of her corporate role, Tea is an entrepreneur who founded Sleeping Hero, a company that produces sustainable, plastic-free hero-teddies from organic cotton. She values family deeply, having taken a career break for full-time parenting to be with her children when they needed her most.

She founded a sustainable teddy bear company after discovering most teddies are made of plastic.

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Experience
21 Years
Current Role
Head of Global Marketing & Communications
Job Level
Mid-senior
Location
Copenhagen Metropolitan Area, Denmark
Personality Overview

How Tea shows up

Precise
Negotiator
Objective Thinker

They like to take decisions independently and do not seek others' support often. It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Priorities

Topics Tea cares about

Sustainable Business
Lists sustainability (SDG) as a specialty and founded Sleeping Hero, a company making plastic-free, GOTS-certified eco-cotton teddy bears.
Global Brand Strategy
Leads global marketing at Hovmand, focusing on creating and steering a brand's identity to support ambitious growth and digital transformation.
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Career

Work history

5-2022
Head of Global Marketing & Communications
Hovmand A/S
8-2021
Founder
Sleeping Hero
5-2020 - 5-2022
Full-time parenting
Career Break
8-2013 - 4-2020
Marketingschef
Compass Group Danmark
8-2011 - 8-2013
Marketing and Communication Manager
Nord Gruppen ApS
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2009 - 2011
Master's degree
Copenhagen Business School
2006 - 2009
Bachelor's degree
Copenhagen Business School
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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