Techi Asplindh

Doer
DISC Type : ds

Marketing & Demand Generation Director at VU Inc.

Argentina

Overview

Techi Asplindh is the Marketing & Demand Generation Director at VU Inc. , bringing over 25 years of experience from CPG companies to the cybersecurity sector. She is a graduate of Pontificia Universidad Católica Argentina and is described by others as a committed, passionate, and results-oriented leader.

She is a strong advocate for making menopause a more visible topic in the workplace, sharing articles and her perspective to foster necessary conversations. Her passion also extends to environmental causes, having previously consulted on sustainability and authored publications on the topic.

Unique fact: Early in her career, Techi authored publications on sustainable development and protecting the global climate for future generations.

Personality Overview

Long-term Focused

Risk-Accepting

Results Focused

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Workplace Inclusivity
Actively promotes conversation around menopause in the professional environment, aiming to remove stigma and improve support for women in business.
Cybersecurity Marketing
Leads marketing and demand generation for VU Inc. , a company focused on creating secure digital experiences and preventing fraud.
Sustainable Business
Has a background in sustainability consulting and has authored publications on climate protection and sustainable development.

Media Appearances

Techi has no verified media appearances

Work History

6-2023
Marketing & Demand Generation Director at VU Inc.
8-2022
Demand Generation Director at VU Inc.
1-2022
Partner Readiness Director at VU Inc.
4-2017 - 11-2018
Gerente de Marketing at TIA MARUCA ARGENTINA SA
6-2013 - 3-2017
Negocios & Sustentabilidad at Consultora independiente - TA Rethink

Education

2013 - 2013
Postgrado from Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires'​
Lic. Comercialización from Universidad de Ciencias Empresariales y Sociales

More Information

Social Presence :

Prographics :

Exp : 13 Location : Argentina Job Level : Mid-senior Designation : Marketing & Demand Generation Director at VU Inc.
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Insights For Selling To Techi

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Let them know of potential risks but suggest mitigation methods alongside
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Techi is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Techi

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Techi move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Techi take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Techi

Personality Compatibility


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