Ted Frith

Critic
DISC Type : C

Managing Director, Business Development at Equitix

London, England, United Kingdom

Overview

Ted is a Managing Director for Business Development at Equitix with over 30 years of experience in financial services, including investment banking and asset management. He previously served as COO for GLIL Infrastructure. He holds an MA in Chemistry with Quantum Mechanics from the University of Oxford and is a qualified pilot.

Outside of his financial career, Ted is a skilled pianist, having achieved a Grade 8 certification. He is also a keen advocate for social and environmental causes and holds a Private Pilots Licence, demonstrating a passion for both disciplined arts and technical pursuits beyond the world of finance.

Unique fact: He is a qualified pilot holding a Private Pilots Licence with an Instrument Rating for restricted conditions.

Personality Overview

Objective Thinker

Information Seeker

ROI Driven

They prefer to analyze logically and value objective facts over emotions.  They don’t appreciate bells and whistles unless backed by data. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Infrastructure Investment
His current role focuses on boosting investment into UK infrastructure, and he is a passionate voice supporting pension fund investments into these assets.
Pension Fund Collaboration
A key priority in his role at Equitix is driving further collaboration with UK-based pension funds to finance local and regional projects.
Responsible Investing
He is a keen advocate for social and environmental causes and speaks at industry events about advancements in responsible investing.

Media Appearances

Equitix announces the appointment of Ted Frith. Featured in Equitix

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Equitix makes two major hires. Featured in Partnerships Bulletin

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Work History

3-2025
Managing Director, Business Development at Equitix
9-2024 - 2-2025
Managing Director at GLIL Infrastructure
9-2018 - 9-2020
Non Executive Director at Fundamentally Children
6-2018 - 9-2024
Chief Operating Officer at GLIL Infrastructure
3-2015 - 6-2017
Executive Director and Head of Sales at Campion Capital

Education

1983 - 1987
BA from University of Oxford
1976 - 1983
Education details unavailable from The Manchester Grammar School

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Managing Director, Business Development at Equitix
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Insights For Selling To Ted

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ted is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Ted

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Ted move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ted take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ted

Personality Compatibility


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