Teiffyon Parry

Observer
DISC Type : ic

Chief Strategy Officer (CSO) at Equativ

Hitchin, England, United Kingdom

Overview

Teiffyon Parry is the Chief Strategy Officer at Equativ, where he is poised to lead the next phase of platform innovation and expansion. His career has focused on global demand and agency strategy, with previous leadership roles at FreeWheel and Adazzle. He holds a BA in Human Geography from Newcastle University.

Personality Overview

Assertive

Curious

Value Driven

They are generally strong communicators and are not easy to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Trust in Advertising
He champions a shift toward privacy-preserving tech and Return on Trust (RoT), believing it leads to more durable and efficient performance outcomes in advertising.
Future of CTV
He speaks on Connected TV as one of the fastest-growing channels, especially when combined with retail media data to target consumers effectively.
Sustainable Media
Advocates for sustainability in advertising and promotes Equativ’s Green Media Summit, which explores the future of responsible and sustainable media practices.

Media Appearances

Teiffyon has no verified media appearances

Work History

1-2024
Chief Strategy Officer (CSO) at Equativ
6-2022 - 1-2024
Executive Vice President, Sales Excellence at Equativ
6-2021 - 6-2022
Executive Vice President, Global Demand at Equativ
9-2020
Advisor To The Board at MediaBrain Inc.
11-2019 - 11-2020
Global Head of Agency Strategy and Sales at FreeWheel

Education

1995 - 1998
BA Human Geography from Newcastle University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Hitchin, England, United Kingdom Job Level : Leadership Designation : Chief Strategy Officer (CSO) at Equativ
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Insights For Selling To Teiffyon

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Teiffyon is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Teiffyon

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Teiffyon move?

  • They like to analyze well and then make their decisions.
  • Can Teiffyon take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Teiffyon

Personality Compatibility


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