Teiffyon Parry in

Teiffyon Parry

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Chief Strategy Officer (CSO) at Equativ
📍 Hitchin, England, United Kingdom

Teiffyon Parry is the Chief Strategy Officer at Equativ, where he is poised to lead the next phase of platform innovation and expansion. His career has focused on global demand and agency strategy, with previous leadership roles at FreeWheel and Adazzle. He holds a BA in Human Geography from Newcastle University.

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Experience
17 Years
Current Role
Chief Strategy Officer (CSO)
Job Level
Leadership
Location
Hitchin, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Teiffyon cares about

Trust in Advertising
He champions a shift toward privacy-preserving tech and Return on Trust (RoT), believing it leads to more durable and efficient performance outcomes in advertising.
Future of CTV
He speaks on Connected TV as one of the fastest-growing channels, especially when combined with retail media data to target consumers effectively.
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Career

Work history

1-2024
Chief Strategy Officer (CSO)
Equativ
6-2022 - 1-2024
Executive Vice President, Sales Excellence
Equativ
6-2021 - 6-2022
Executive Vice President, Global Demand
Equativ
9-2020
Advisor To The Board
MediaBrain Inc.
11-2019 - 11-2020
Global Head of Agency Strategy and Sales
FreeWheel
In the press

Media appearances

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Education
1995 - 1998
BA Human Geography
Newcastle University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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