Tenna Knak

Initiator
DISC Type : Di

Head of Marketing & Product Management at Alfa Laval

Struer, Central Denmark Region, Denmark

Overview

Tenna Knak is an international business executive with over 18 years of experience, currently serving as the Head of Marketing & Product Management at Alfa Laval. She has an engineering background from Aarhus University and is described by colleagues as an inspirational, charismatic, and world-class leader who excels in driving sustainable growth.

She is passionate about creating new things and winning with a great team. A core part of her motivation comes from seeing the people around her grow, thrive, and develop their skills. Her recent activities show an interest in design events and community engagement within her professional sphere.

Her self-described superpower is a unique combination of commercial and technical skills, fueled by a genuine joy for her work.

Personality Overview

Conviction Driven

Impact-Oriented

Risk-Accepting

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Sustainable Growth
A key theme in her professional headline and previous roles, focusing on ESG, Chain of Custody certifications (FSC/PEFC), and driving sustainable business practices.
Team Leadership
Frequently highlighted in recommendations as a motivational leader and mentor who finds joy in seeing her team thrive and develop.
Brand & Product Strategy
A core responsibility throughout her career at Alfa Laval, Ege Carpets, and JELD-WEN, with a focus on marketing, branding, and product management.

Media Appearances

Tenna has no verified media appearances

Work History

10-2025
Head of Marketing & Product Management at Alfa Laval
4-2023
Global Marketing and Product Director at Ege Carpets
2-2020 - 8-2022
Marketing director Europe at JELD-WEN, Inc.
9-2016 - 2-2020
Head of Marketing and Product Management Northern Europe at JELD-WEN, Inc.
4-2015 - 9-2016
Manager, Product Management Northern Europe at JELD-WEN, Inc.

Education

2001 - 2006
Engineer from Aarhus University
2017 - 2018
Aspire program from Queens University of Charlotte

More Information

Social Presence :

Prographics :

Exp : 11 Location : Struer, Central Denmark Region, Denmark Job Level : Mid-senior Designation : Head of Marketing & Product Management at Alfa Laval
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Insights For Selling To Tenna

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tenna is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Tenna

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Tenna move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Tenna take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Tenna

Personality Compatibility


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