Teri Carden

Trailblazer
DISC Type : ID

Chief Operating Officer at Insight Guide

United States

Overview

Teri Carden is the Chief Operating Officer at Insight Guide and a veteran of the association industry for over 15 years. Described by colleagues as innovative, creative, and forward-thinking, she specializes in non-dues revenue generation. She is a recognized entrepreneur, having founded successful ventures like Non Dues-a-Palooza and ReviewMyAMS. She holds a B. S. from Trevecca Nazarene University.

Teri is a self-proclaimed "girl geek in normal girls clothing" who is passionate about exploring and implementing new technologies. She is an early adopter and disruptor, known for taking on challenges that others might avoid. She enjoys turning big ideas into practical solutions that deliver real value and has a knack for event management and community building.

She is the founder of multiple successful brands in the association space, including AMS Fest (sold in 2017) and ReviewMyAMS. com (sold in 2023).

Personality Overview

Friendly But Fast

Informal

Persuasive

They are not against taking risks and can make tough decisions when required.
  They prefer to ensure that they are in control of the situation. A combination of speed and relationship gets the best response from them.

Topics They Care About

Non-Dues Revenue
Her primary area of expertise. She founded Non Dues-a-Palooza, an event dedicated to helping associations generate revenue beyond traditional membership dues.
Association Technology
Identifies as a "girl geek" with a passion for selecting and implementing new software. She founded ReviewMyAMS. com, a review site for association management systems.
Event Strategy
She has founded and managed multiple successful events, including AMS Fest and Non Dues-a-Palooza, and frequently discusses event marketing and engagement.

Media Appearances

Teri has no verified media appearances

Work History

7-2025
Chief Operating Officer at Insight Guide
7-2024
VP of Marketing & Client Success at Insight Guide
9-2019 - 12-2023
Creator at Non Dues-a-Palooza
6-2018 - 5-2023
President at The Review Society
10-2016 - 5-2023
Founder at Non Dues-a-Palooza

Education

1997 - 2001
B.S. from Trevecca Nazarene University

More Information

Social Presence :

Prographics :

Exp : 22 Location : United States Job Level : Leadership Designation : Chief Operating Officer at Insight Guide
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Insights For Selling To Teri

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Address your competition clearly and confidently
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Teri is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Teri

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Teri move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Teri take some risk or not?

  • If necessary, they will be ready to take risks.

You And Teri

Personality Compatibility


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