Terrence 'TW' Wiggins MBA

Evaluator
DISC Type : DCs

Global Marketing Director at Cook Medical

Greater Philadelphia, United States

Overview

Terrence is the Global Marketing Director for Cook Medicals Vascular Division, with over 20 years of experience translating strategic vision into results. Described as a forward-looking servant leader, he focuses on aligning sales and marketing teams to drive growth. He holds an MBA from Holy Family University.

Living in a suburb of Philadelphia, Terrence is passionate about running and reading self-help books. He draws leadership inspiration from a wide range of figures, including Kobe Bryant, Dale Carnegie, and even Ted Lasso, believing in the importance of being valuable over just being successful.

Unique fact: He has a great Tiger Woods story—a perfect icebreaker to ask him about.

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Sales & Marketing Alignment
Focuses on harmonizing sales and marketing using social media and targeted content to boost brand awareness and achieve shared goals, a frequent topic in his public interviews.
Vascular Health
As the marketing director for Cook Medical's Vascular division, he is deeply involved in innovations and strategies within the vascular and interventional radiology space.
Personal Development
He is an avid reader of self-help books and credits figures like David Goggins and Dale Carnegie for his leadership philosophies.

Media Appearances

Terrence has no verified media appearances

Work History

12-2021
Global Marketing Director at Cook Medical
12-2016 - 11-2021
Global Group Marketing Manager, VCD & US Entry Site Management at Terumo Medical Corporation
4-2015 - 11-2016
Senior Product Manager - Embolization / Peripheral Interventions at Terumo Medical Corporation
4-2013 - 3-2015
Product Manager - Embolization at Terumo Medical Corporation
4-2011 - 4-2012
Marketing Product Manager at Integra LifeSciences

Education

2009 - 2011
MBA from Holy Family University
1998 - 2002
Journalism from Rider University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Philadelphia, United States Job Level : Mid-senior Designation : Global Marketing Director at Cook Medical
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Insights For Selling To Terrence 'TW'

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Terrence 'TW' is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Terrence 'TW'

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Terrence 'TW' move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Terrence 'TW' take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Terrence 'TW'

Personality Compatibility


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