Tess Partridge

Pioneer
DISC Type : isd

Co-Founder, CEO at At Home Ads

Nashville, Tennessee, United States

Overview

Tess Partridge is a serial entrepreneur and Army spouse who founded two companies, iStroll and At Home Ads, with a mission to "do well while doing good. " A former D1 athlete with a Bachelors from Western Illinois University, she is recognized for bootstrapping iStroll into a national brand and is currently scaling At Home Ads.

Outside of her ventures, Tess is a mother of three who is passionate about empowering military spouses and creating community. She founded her businesses to solve personal challenges she faced as a new mother and military spouse, such as finding flexible childcare and affordable, local advertising.

Interesting fact: To get her first business, iStroll, off the ground, she placed handmade flyers under the windshield wipers of cars with child seats in Target parking lots.

Personality Overview

Friendly But Fast

Driven But Considerate

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Bootstrapping Ventures
She founded and scaled iStroll from a single class to over 70 locations nationally with an initial investment of just $1, 500, demonstrating a passion for lean startups.
Hyper-local Advertising
Her current company, At Home Ads, is a tech marketplace designed to connect small businesses with local property owners for offline advertising, keeping revenue within the community.
Military Spouse Empowerment
As a military spouse, she advocates for entrepreneurship as a path for spouses to maintain their own identity and career through frequent relocations and challenges.

Media Appearances

Tess has no verified media appearances

Work History

8-2024
Co-Founder, CEO at At Home Ads
1-2025
Co-Founder, Advisor at Push Fit Co.
6-2015
Founder at iStroll, LLC
6-2011
Partner at Partridge Holdings
8-2019 - 6-2021
Founder at iStroll Fort Carson

Education

Bachelor's degree from Western Illinois University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Nashville, Tennessee, United States Job Level : Leadership Designation : Co-Founder, CEO at At Home Ads
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Insights For Selling To Tess

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tess is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Tess

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Tess move?

  • They are generally fast movers and can take quick decisions
  • Can Tess take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Tess

Personality Compatibility


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