Tetiana Lukyniuk

Judge
DISC Type : Dc

Country Director at Google

Kyiv Metropolitan Area, Ukraine

Overview

Tetiana Lukyniuk is the Country Director for Google in Ukraine, leveraging over 20 years of experience in leadership roles at companies like Red Bull and Kyivstar. Recognized by Forbes as a top female leader, she is known for being an inspiring, strategic, and results-driven executive with certifications from INSEAD and CIM.

Her personal passions center on education and national development. She serves as Chairwoman for Teach For Ukraine and is a visiting professor at the Kyiv School of Economics. Tetiana actively advocates for leveraging technology to preserve Ukrainian culture and supports the countrys economic resilience through digital transformation and entrepreneurship.

She is a newly elected board member of the European Business Association (EBA) for the 2026–2027 term.

Personality Overview

Generally Skeptic

Objective Thinker

Fast But Wary

They like to move fast and expect the same from others.  They take a lot of pride in personal achievements. They are not always relationship oriented.

Topics They Care About

AI Adoption
Recently spoke at the Forbes Woman conference about AI's use in business and is involved in the initiative to train Ukraine’s national LLM on Google's technology.
Tech Sector Resilience
Frequently highlights the strength and importance of Ukraine's IT sector, which represents 5% of the GDP, in public forums and discussions on national reconstruction.
Talent Development
Consistently mentioned as a key passion in her professional life. People who have worked with her often call her an inspiring and motivating leader who builds strong teams.

Media Appearances

Tetyana Lukyniuk headed Google Ukraine: the new face of the company. Featured in Medium

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B2C director of Kyivstar Lukyniuk appointed as new director of Google Ukraine. Featured in Ukranews

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Tetiana Lukyniuk – Profile on Kyiv School of Economics (KSE) Speakers. Featured in Kyiv School of Economics

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Work History

8-2024
Country Director at Google
4-2016
Visiting Adjunct Professor at Kyiv School of Economics
6-2021 - 11-2024
Chairwoman Of The Supervisory Board at Teach For Ukraine
8-2021 - 7-2024
B2C Director at Київстар
11-2015 - 7-2021
General Manager Ukraine at Red Bull

Education

9-2023 - 1-2025
Professional Certification from INSEAD
2006 - 2008
Professional Diploma from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 23 Location : Kyiv Metropolitan Area, Ukraine Job Level : Mid-senior Designation : Country Director at Google
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Insights For Selling To Tetiana

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust
  • Be respectful but crisp

DONT's

  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tetiana is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tetiana

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Tetiana move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Tetiana take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Tetiana

Personality Compatibility


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