Thaïs Gyurcsó

Commander
DISC Type : D

Associate Director of Social Science at Canvas8

United Kingdom

Overview

Thaïs is a globally-minded Associate Director of Social Science at Canvas8, specializing in qualitative research and brand strategy. With a background in linguistics and experience across Europe, the Americas, and APAC, she translates complex human realities into actionable strategies. People who have worked with her describe her as bringing richness and clarity to her work.

Outside of her professional life, Thaïs is an avid baker and is also dedicated to training her dog, Lady Margaret. She has a passion for languages and learning new things, currently working on deepening her near-native fluency in Italian. She is also raising her son in a trilingual home.

Unique fact: Thaïs is a linguist who works fluently in French and English, is near-fluent in Italian, and is raising her son in a home where three languages happily coexist.

Personality Overview

Very Quick

Candid & Clear

Impact-Driven

They are not focused on building rapport and relationships.  They respond better to strong and respectful interactions. More than the product, they care about the effectiveness of the product.

Topics They Care About

Qualitative Research
Her career is centered on leading qualitative research projects, from design and fieldwork to strategic storytelling and mentoring junior researchers in the field.
Cultural Decoding
Her profile highlights a specialization in understanding people and culture, leveraging her multicultural background and experience working across continents.
Brand Strategy
A core component of her professional headline and role, she focuses on translating complex human insights into clear, actionable brand strategies for clients.

Media Appearances

Thaïs has no verified media appearances

Work History

3-2026
Associate Director of Social Science at Canvas8
9-2019 - 2-2026
Strategic Qualitative Researcher | Business Humanizer & Cultural Decoder at Innate Motion
3-2019 - 8-2019
Executive Project Manager at TransPerfect
3-2018 - 3-2019
Senior Project Manager at TransPerfect
3-2017 - 3-2018
Project Manager at TransPerfect

Education

4-2025 - 7-2025
MiniMBA from MiniMBA
BA Honours (1st class) from University of Essex

More Information

Social Presence :

Prographics :

Exp : 10 Location : United Kingdom Job Level : Mid-senior Designation : Associate Director of Social Science at Canvas8
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Insights For Selling To Thaïs

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk
  • Be respectful but crisp

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thaïs is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Thaïs

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Thaïs move?

  • They can take decisions very fast if you manage to convince them.
  • Can Thaïs take some risk or not?

  • The risks don’t matter much to them.

You And Thaïs

Personality Compatibility


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