Thaïs is a globally-minded Associate Director of Social Science at Canvas8, specializing in qualitative research and brand strategy. With a background in linguistics and experience across Europe, the Americas, and APAC, she translates complex human realities into actionable strategies. People who have worked with her describe her as bringing richness and clarity to her work.
Outside of her professional life, Thaïs is an avid baker and is also dedicated to training her dog, Lady Margaret. She has a passion for languages and learning new things, currently working on deepening her near-native fluency in Italian. She is also raising her son in a trilingual home.
Unique fact: Thaïs is a linguist who works fluently in French and English, is near-fluent in Italian, and is raising her son in a home where three languages happily coexist.
Read the full overview →They are not focused on building rapport and relationships. They respond better to strong and respectful interactions. More than the product, they care about the effectiveness of the product.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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