Thao Ngo πŸ’œ

Galvanizer
DISC Type : Id

SVP Marketing at Uptempo

Vancouver, British Columbia, Canada

Overview

Thao is a seasoned B2B marketing leader, currently SVP of Marketing at Uptempo, with deep expertise in demand generation and marketing strategy. A graduate of Simon Fraser University, she is described by colleagues as a remarkable leader who operates with integrity and pushes teams to deliver exceptional results.

Outside of her executive role, Thao is passionate about mentoring marketers who are new to the field or feeling stuck in their careers. She is an active individual who makes exceptions to her busy schedule for soccer and tennis, and also engages with the local tech community.

She compares being a proactive marketer to heading a soccer ball: if you meet it head-on, it doesn’t hurt.

Personality Overview

Self-Assured

Pragmatic

People-Oriented

They like to keep things under control.  They respond better to a combination of speed and relationship. If they come to believe in your value proposition, they will be your champion.

Topics They Care About

Marketing ROI
Her company, Uptempo, focuses on helping marketers prove their value, and she frequently posts about the need to connect budgets and plans to performance to defend spend.
Career Mentorship
She explicitly offers to have productive conversations with new or stuck marketers to help them move forward and is praised by many for her mentorship.
Marketing Leadership
Her experience involves managing and coaching marketing teams responsible for demand generation, field marketing, and content, with a focus on setting clear targets.

Media Appearances

Thao has no verified media appearances

Work History

5-2021
SVP Marketing at Uptempo
10-2019 - 4-2021
VP Marketing at SensorUp Inc.
11-2018 - 10-2019
Principal at Thao Ngo Marketing Strategy Consulting
9-2012 - 9-2018
Senior Vice President of Marketing at Vision Critical
Director, Marketing Communications at Elastic Path Software

Education

Effective Product Marketing from Pragmatic Marketing
Bachelor of Business Administration from Simon Fraser University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Vancouver, British Columbia, Canada Job Level : Leadership Designation : SVP Marketing at Uptempo
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Insights For Selling To Thao

During A Call Or A Meeting

DO's

  • Take a friendly, informal yet confident approach while pitching
  • Focus on building a relationship, it can play a key role in their decision making
  • Appeal to their sense of self-worth and how they will impact their organization

DONT's

  • Don’t rely too much on what they promise, make your own deductions
  • Don’t make promises that are hard to keep
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thao is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Thao

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Thao move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Thao take some risk or not?

  • They can take risks if necessary.

You And Thao

Personality Compatibility


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