Therese Widlund Borg

Observer
DISC Type : ci

Media Manager at Danone Nordics & Baltics

Solna, Stockholm County, Sweden

Overview

Therese is a brand and communication strategist with 20 years of experience, currently serving as Media Manager for Danone across the Nordic & Baltic regions. She specializes in developing data-driven media and channel strategies to foster customer growth, with previous management roles at Samsung Electronics and OMD Sweden.

Outside of her professional life, Therese identifies as a strategist and a mother of two. She has a stated passion for marketing and communication, positioning herself as the "content creator of my own life. "

She holds an "Effektcertifiering" (Effect Certification) from Sveriges Annonsörer, highlighting her expertise in creating impactful and effective advertising campaigns.

Personality Overview

Curious

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally strong communicators and are not easy to convince.

Topics They Care About

Data-Driven Strategy
Her core professional focus is on using data and insights to develop communication plans and channel strategies that drive customer growth for major brands.
Marketing Effectiveness
She is certified by the Swedish Association of Advertisers in marketing effectiveness, demonstrating a commitment to campaigns that deliver measurable business results.
Nordic & Baltic Markets
Her current role at Danone is focused on the Nordic and Baltic regions, indicating deep expertise in these specific consumer landscapes.

Media Appearances

Therese has no verified media appearances

Work History

8-2024
Media Manager at Danone Nordics & Baltics
1-2023 - 7-2024
Brand Marketing Manager at Samsung Electronics Nordic
3-2022 - 12-2022
Digital Media Lead at Samsung Electronics Nordic
6-2019 - 3-2022
Client Director at OMD Sweden
3-2016 - 6-2019
Client Manager at OMD Sweden

Education

2007 - 2007
Juridik from Stockholm University
2006 - 2006
Retorik from Stockholm University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Solna, Stockholm County, Sweden Job Level : Middle Designation : Media Manager at Danone Nordics & Baltics
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Insights For Selling To Therese

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Therese is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Therese

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Therese move?

  • They like to analyze well and then make their decisions.
  • Can Therese take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Therese

Personality Compatibility


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