Therese is a brand and communication strategist with 20 years of experience, currently serving as Media Manager for Danone across the Nordic & Baltic regions. She specializes in developing data-driven media and channel strategies to foster customer growth, with previous management roles at Samsung Electronics and OMD Sweden.
Outside of her professional life, Therese identifies as a strategist and a mother of two. She has a stated passion for marketing and communication, positioning herself as the "content creator of my own life. "
She holds an "Effektcertifiering" (Effect Certification) from Sveriges Annonsörer, highlighting her expertise in creating impactful and effective advertising campaigns.
Read the full overview →They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals. They are generally strong communicators and are not easy to convince.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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