Thiago Laino

Critic
DISC Type : C

Head of IT Brazil (Sales Company & Financial Services) at BMW Group

Greater São Paulo Area, Brazil

Overview

Thiago is a 20-year IT veteran in the automotive sector, currently Head of IT for BMW Brazil. He leads large-scale projects like new plant setups, ERP SAP implementations, and Salesforce integrations. He holds an MBA and Scrum certifications. Colleagues describe him as proactive, dedicated, and trustworthy.

He was instrumental in the IT implementation for a new BMW motorcycle plant in Manaus and enabled car exports from Brazil to the US.

Personality Overview

Precise

Objective Thinker

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Technology in Brazil
He recently shared an announcement about the new BMW TechWorks Brasil, a technology center aimed at strengthening the company's innovation and presence in the country.
Automotive Digital Transformation
His experience includes supporting business transformation by implementing Salesforce Service and Sales Clouds and integrating them with Dealer Management Systems (DMS).
Large-Scale IT Delivery
He has led complex international IT projects, including establishing new production plants and implementing Manufacturing Execution Systems (MES) and ERP SAP systems from the ground up.

Media Appearances

Thiago has no verified media appearances

Work History

10-2024
Head of IT Brazil (Sales Company & Financial Services) at BMW Group
4-2019 - 10-2024
IT Application and Business Integration Manager at BMW Group
2-2016 - 4-2019
IT Sr. Analyst - Project Management at BMW Group
4-2013 - 8-2014
Senior Support Analyst at Thomson Reuters
5-2009 - 4-2013
Junior Operations Analyst at Thomson Reuters

Education

2012 - 2013
Master of Business Administration (MBA) from Anhanguera Educacional
1-2021 - 12-2024
Bachelor of Business Administration - BBA from Universidade Federal Rural do Rio de Janeiro

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater São Paulo Area, Brazil Job Level : Mid-senior Designation : Head of IT Brazil (Sales Company & Financial Services) at BMW Group
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Insights For Selling To Thiago

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thiago is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Thiago

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Thiago move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Thiago take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Thiago

Personality Compatibility


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