Thomas Beahon

Questioner
DISC Type : c

Co Founder at Castore

London, England, United Kingdom

Overview

Thomas Beahon is the Co-Founder of Castore, a premium sportswear brand. After a career in finance at Lloyds Banking Group, he leveraged his background as a former semi-professional footballer to disrupt the athletic apparel market. He attended Wirral Grammar School for Boys and drives the companys rapid global expansion through high-profile sports partnerships.

As a former youth player for Tranmere Rovers who also played in Spain, Thomass passion for sport is the foundation of his company. He and his brother, a former cricketer, created Castore to meet the demands of elite athletes. He often shares lessons on entrepreneurship and emphasizes resilience and a strong work ethic.

He and his brother, Phil, started Castore in 2016 with seed money from their parents, who remortgaged their home to fund the venture.

Personality Overview

Systematic

Value Seeker

Price-Sensitive

They prefer to analyze every situation thoroughly.
  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Entrepreneurial Growth
Frequently discusses the challenges of scaling a business, celebrating major funding rounds and sharing lessons for other entrepreneurs on passion and work ethic.
Elite Sporting Partnerships
Drives Castore's strategy of partnering with top-tier global teams and athletes, including in Formula 1 with McLaren, England Rugby, and various Premier League clubs.
High-Performance Sportswear
His experience as a semi-professional athlete fuels his focus on creating technologically advanced sportswear designed to enhance performance for the world's best athletes.

Media Appearances

Decisions That Made Me: Thomas Beahon (Castore Co-Founder). Featured in Apple Podcasts

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Tom Beahon, Co-Founder Castore [S9.E5] - Scaling Up. Featured in Spotify

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Million By 30: Tom Beahon, co-founder Castore. Featured in Apple Podcasts

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Work History

8-2016
Co Founder at Castore
11-2014 - 7-2015
Associate Director, Acquisition Finance Origination at Lloyds Banking Group
11-2013 - 3-2015
Associate, Acquisition Finance at Lloyds Bank
9-2012 - 9-2013
Manager, Strategic Finance at Lloyds Bank

Education

Education details unavailable from Wirral Grammar School for Boys

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Leadership Designation : Co Founder at Castore
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Insights For Selling To Thomas

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thomas is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Thomas

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Thomas move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Thomas take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Thomas

Personality Compatibility


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