Thomas Evald in

Thomas Evald

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Strategic Advisor - Growth, Partnership & Digital at Knoops
📍 London, England, United Kingdom

Thomas Evald is a commercial leader who spent 15 years scaling JOE & THE JUICE, culminating in his role as Chief Commercial Officer before becoming a Strategic Advisor. He specializes in global growth, digital strategy, and partnerships and holds a Masters from Copenhagen Business School.

He was instrumental in growing JOE & THE JUICE from a small Copenhagen juice bar into a globally recognized brand over his 15-year tenure.

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Experience
17 Years
Current Role
Strategic Advisor - Growth, Partnership & Digital
Location
London, England, United Kingdom
Personality Overview

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Decision Approach
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Priorities

Topics Thomas cares about

Global Brand Scaling
He was a key figure in expanding JOE & THE JUICE from a local Danish chain to a global brand with a presence across multiple continents.
Omnichannel Strategy
Focuses on unifying the digital and physical customer experience, leveraging pre-order apps and integrated payment systems to enhance convenience and service.
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Career

Work history

5-2025 - 12-2025
Strategic Advisor - Growth, Partnership & Digital
Knoops
11-2024
Strategic Advisor
JOE & THE JUICE
2-2022 - 11-2024
Chief Commercial Officer
JOE & THE JUICE
9-2019
Board Member
Cutters
2-2019 - 2-2022
Senior Vice President Strategy & Business Development
JOE & THE JUICE
In the press

Media appearances

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Education
2003 - 2009
Master - EMF
Copenhagen Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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