Thomas Evald

Examiner
DISC Type : cs

Strategic Advisor - Growth, Partnership & Digital at Knoops

London, England, United Kingdom

Overview

Thomas Evald is a commercial leader who spent 15 years scaling JOE & THE JUICE, culminating in his role as Chief Commercial Officer before becoming a Strategic Advisor. He specializes in global growth, digital strategy, and partnerships and holds a Masters from Copenhagen Business School.

He was instrumental in growing JOE & THE JUICE from a small Copenhagen juice bar into a globally recognized brand over his 15-year tenure.

Personality Overview

Process Oriented

Unexpressive

Late Adopter

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Global Brand Scaling
He was a key figure in expanding JOE & THE JUICE from a local Danish chain to a global brand with a presence across multiple continents.
Omnichannel Strategy
Focuses on unifying the digital and physical customer experience, leveraging pre-order apps and integrated payment systems to enhance convenience and service.
Data-Driven Decisions
Has stated that to be a successful convenience brand today, a company must be "more digital and more data-driven" to understand performance and customer needs.

Media Appearances

Thomas has no verified media appearances

Work History

5-2025 - 12-2025
Strategic Advisor - Growth, Partnership & Digital at Knoops
11-2024
Strategic Advisor at JOE & THE JUICE
2-2022 - 11-2024
Chief Commercial Officer at JOE & THE JUICE
9-2019
Board Member at Cutters
2-2019 - 2-2022
Senior Vice President Strategy & Business Development at JOE & THE JUICE

Education

2003 - 2009
Master - EMF from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : N/A Designation : Strategic Advisor - Growth, Partnership & Digital at Knoops
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Insights For Selling To Thomas

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thomas is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Thomas

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Thomas move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Thomas take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Thomas

Personality Compatibility


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