Thomas Fruergaard Schelander

Critic
DISC Type : C

Head of International Retail Expansion at BOLIA

Hinnerup, Central Denmark Region, Denmark

Overview

Thomas Fruergaard Schelander leads international retail expansion for BOLIA, driving the brands growth strategy in new and existing markets. With an M. Sc. from Aarhus University, he has progressed through multiple roles at the company, from store designer to his current leadership position overseeing P&L and global store development.

He has progressed through the ranks at BOLIA over more than a decade, starting as a Store Designer.

Personality Overview

Information Seeker

Objective Thinker

Precise

They enjoy working alone and do not rely on others very often.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

International Expansion
His current role is focused on accelerating Bolia's international growth into new markets in Europe and beyond, a journey he frequently posts about.
Retail Concept
He has extensive experience in concept development, visual identity, and store construction, ensuring the Bolia brand is consistently executed across all locations.
Store Design
His career at Bolia began as a Store Designer, where he was responsible for commercial layouts, customer flow, and lighting plans for new and existing stores.

Media Appearances

Thomas has no verified media appearances

Work History

5-2024
Head of International Retail Expansion at BOLIA
8-2023 - 4-2024
Acting International Retail Director at BOLIA
4-2017 - 7-2023
Head of Retail Concept Development at BOLIA
4-2016 - 3-2017
Store Designer at BOLIA
9-2011 - 3-2016
Space Manager at Lidl Danmark

Education

1999 - 2005
M.Sc./Cand. Merc. from Aarhus University
2007 - 2008
Education details unavailable from Management Education

More Information

Social Presence :

Prographics :

Exp : 20 Location : Hinnerup, Central Denmark Region, Denmark Job Level : Mid-senior Designation : Head of International Retail Expansion at BOLIA
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Insights For Selling To Thomas

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thomas is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Thomas

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Thomas move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Thomas take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Thomas

Personality Compatibility


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