Thomas Gwin

Enthusiast
DISC Type : i

Strategy Partner - Insight & Effectiveness at BBH London

London, England, United Kingdom

Overview

Thomas is an award-winning Strategy Partner at BBH London, specializing in insight and marketing effectiveness. With over two decades of experience, he excels at using data-driven insights to solve complex business challenges. He holds a first-class degree from the University of Nottingham and is described as having strong analytical ability.

Outside of his direct role, Thomas appears to maintain a strong connection with his alma mater, the University of Nottingham, listing it as a personal interest.

His strategic work has been recognized by prominent industry bodies, including the IPA, Marketing Society, Effie UK, and Cannes.

Personality Overview

Optimistic

Non-Confrontational

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Marketing Effectiveness
His career focus and multiple social media posts celebrate winning Effie UK awards for sustained success, demonstrating a core passion for proving long-term marketing impact.
Data Storytelling
He specializes in translating data-driven insights into clear and compelling stories that influence senior stakeholders and solve complex business problems.
Long-term Brand Building
He champions building the necessary evidence to demonstrate long-term brand effects, as seen in his praise for award-winning papers on the topic.

Media Appearances

Thomas has no verified media appearances

Work History

9-2024
Strategy Partner - Insight & Effectiveness at BBH London
1-2023 - 9-2024
Group Strategy Director - Insight & Effectiveness at BBH London
3-2014 - 2-2023
Data Strategy Director at BBH London
2-2011 - 3-2014
Research & Insight Analyst at BBH London
10-2008 - 2-2011
Research Manager at work.research

Education

2000 - 2004
BA Joint Honours Modern European Studies; 1st Class from University of Nottingham

More Information

Social Presence :

Prographics :

Exp : 19 Location : London, England, United Kingdom Job Level : N/A Designation : Strategy Partner - Insight & Effectiveness at BBH London
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Insights For Selling To Thomas

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thomas is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Thomas

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Thomas move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Thomas take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Thomas

Personality Compatibility


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