Thomas Hoffmann

Critic
DISC Type : C

Head Of Data Management at BZ.medien Digital GmbH

Stuttgart Region, Germany

Overview

Thomas Hoffmann serves as the Head of Data Management at BZ. medien Digital GmbH and is a board member of the Marketing Community Freiburg. His expertise lies in data, AI, marketing, and analytics, focusing on transforming complex data into actionable business strategies. He is a graduate of Aalen University.

Thomas is interested in macro-economic trends and the psychology of effective communication. A speaker bio mentioned he enjoys hiking in Germanys Black Forest as a way to disconnect from his professional focus on data. His personal motto is "BE TRUE - JUST DO. "

He holds dual leadership roles in both corporate data management and a strategic marketing association.

Personality Overview

Information Seeker

Critic

ROI Driven

They prefer to analyze logically and value objective facts over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

AI in Marketing
Actively promotes dialogue on applying AI in marketing through his leadership role at the Marketing Community Freiburg, including discussions on emerging concepts like Agentic AI.
Data-Driven Strategy
His career centers on using data intelligently within marketing and sales processes to create personalized and valuable customer experiences.
Customer Journey
He has highlighted the common organizational disconnect between a well-mapped customer journey and the reality of departmental silos in sales, IT, and finance.

Media Appearances

Thomas has no verified media appearances

Work History

6-2022
Head Of Data Management at BZ.medien Digital GmbH
6-2024
Vorstand Geschäftsführung at Marketing Community Freiburg/Südbaden e.V. (macs)
11-2023 - 5-2024
Programmbeirat at Marketing Community Freiburg/Südbaden e.V. (macs)
1-2022 - 6-2022
Inhaber at Diligo GbR
8-2019 - 1-2022
Head of B2B Data at Schober Information Group Deutschland

Education

2000 - 2005
Dipl. Betriebswirt (FH) from Aalen University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Stuttgart Region, Germany Job Level : Mid-senior Designation : Head Of Data Management at BZ.medien Digital GmbH
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Insights For Selling To Thomas

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thomas is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Thomas

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Thomas move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Thomas take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Thomas

Personality Compatibility


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