Thomas Martin

Initiator
DISC Type : Di

Senior Digital Marketing Lead at PSI CRO AG

Raleigh, North Carolina, United States

Overview

Thomas is a data-driven digital marketing professional with 15 years of experience in programmatic advertising. At PSI CRO, he leads paid media strategy across platforms like Google and LinkedIn, focusing on optimizing campaigns and developing full-funnel analytics. Colleagues describe him as a determined, knowledgeable problem-solver and a great team player.

Outside of his professional work, Thomas has achieved the rank of Eagle Scout, an accomplishment that reflects a strong background in leadership, perseverance, and community service. This suggests an appreciation for structured development and civic responsibility from a young age.

Unique fact: Thomas is an Eagle Scout, the highest and most esteemed rank attainable in the Boy Scouts of America.

Personality Overview

Impact-Oriented

Risk-Accepting

Conviction Driven

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Paid Media Strategy
He oversees all paid advertising at PSI CRO, managing campaigns on Google, LinkedIn, and Facebook Ads, and previously brought all paid media strategy in-house.
Marketing Analytics
Described as a "reporting wizard, " he develops full-funnel analytics dashboards in Looker Studio to track KPIs like pipeline contribution, conversion, and ROAS.
SEO Enhancement
In a previous role at PSI CRO, he developed a new SEO strategy specifically to improve the visibility of the company's therapeutic areas.

Media Appearances

Thomas has no verified media appearances

Work History

3-2024
Senior Digital Marketing Lead at PSI CRO AG
6-2021 - 3-2024
Digital Marketing Lead at PSI CRO AG
5-2019 - 6-2021
Digital Marketing Analyst at Implus
5-2018 - 5-2019
Digital Operations Manager at Oxford University Press
3-2018 - 5-2018
Senior Account Manager at Devada

Education

2003 - 2007
Bachelor of Science (BS) from Bowling Green State University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Raleigh, North Carolina, United States Job Level : Mid-senior Designation : Senior Digital Marketing Lead at PSI CRO AG
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Insights For Selling To Thomas

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thomas is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Thomas

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Thomas move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Thomas take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Thomas

Personality Compatibility


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