Thomas Martin in

Thomas Martin

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Senior Digital Marketing Lead at PSI CRO AG
📍 Raleigh, North Carolina, United States

Thomas is a data-driven digital marketing professional with 15 years of experience in programmatic advertising. At PSI CRO, he leads paid media strategy across platforms like Google and LinkedIn, focusing on optimizing campaigns and developing full-funnel analytics. Colleagues describe him as a determined, knowledgeable problem-solver and a great team player.

Outside of his professional work, Thomas has achieved the rank of Eagle Scout, an accomplishment that reflects a strong background in leadership, perseverance, and community service. This suggests an appreciation for structured development and civic responsibility from a young age.

Unique fact: Thomas is an Eagle Scout, the highest and most esteemed rank attainable in the Boy Scouts of America.

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Experience
16 Years
Current Role
Senior Digital Marketing Lead
Job Level
Mid-senior
Location
Raleigh, North Carolina, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Thomas cares about

Paid Media Strategy
He oversees all paid advertising at PSI CRO, managing campaigns on Google, LinkedIn, and Facebook Ads, and previously brought all paid media strategy in-house.
Marketing Analytics
Described as a "reporting wizard, " he develops full-funnel analytics dashboards in Looker Studio to track KPIs like pipeline contribution, conversion, and ROAS.
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Career

Work history

3-2024
Senior Digital Marketing Lead
PSI CRO AG
6-2021 - 3-2024
Digital Marketing Lead
PSI CRO AG
5-2019 - 6-2021
Digital Marketing Analyst
Implus
5-2018 - 5-2019
Digital Operations Manager
Oxford University Press
3-2018 - 5-2018
Senior Account Manager
Devada
In the press

Media appearances

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Education
2003 - 2007
Bachelor of Science (BS)
Bowling Green State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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