Thomas Nilsson

Critic
DISC Type : C

Marknadschef at OB CD

Stockholm, Stockholm County, Sweden

Overview

Thomas Nilsson is the Chief Marketing Officer at OB CD & Studio 13, where he leverages his background as an Art Director to create AI-assisted workflows. He specializes in scaling direct-to-consumer brands by producing over 2, 500 Meta and TikTok ad creatives monthly, focusing on effective content and creative strategy to make clients market leaders.

His agency claims to deliver five times more creative output than any other Swedish agency, producing over 2, 500 paid ad creatives every month for Meta and TikTok.

Personality Overview

ROI Driven

Precise

Objective Thinker

They like to do things independently and don’t look for support from others.  They are quite likely to negotiate on pricing or other key terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

AI in Advertising
He develops and teaches AI-assisted workflows, hosts AI workshops, and has created a proprietary tool to improve ad creative results.
DTC Brand Growth
His work is focused on creating specialized systems for direct-to-consumer brands that have achieved significant annual recurring revenue.
Creative Strategy
Draws on his extensive experience as an Art Director to develop compelling content, emails, and landing pages for clients.

Media Appearances

Thomas has no verified media appearances

Work History

1-2022
Marknadschef at OB CD
2-2016 - 10-2021
Creative Director at VIXA
10-2015 - 2-2016
Art Director at Serendipity Communications AB
1-2013 - 10-2015
Art Director at BENSA

Education

Thomas has no verified education history

More Information

Social Presence :

Prographics :

Exp : 12 Location : Stockholm, Stockholm County, Sweden Job Level : N/A Designation : Marknadschef at OB CD
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Insights For Selling To Thomas

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thomas is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Thomas

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Thomas move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Thomas take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Thomas

Personality Compatibility


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