Hauke Stars

Questioner
DISC Type : c

Member of the Executive Board / CDO of Volkswagen AG at Volkswagen AG

Wolfsburg, Lower Saxony, Germany

Overview

Hauke Stars is the Member of the Executive Board and CDO at Volkswagen AG, responsible for IT and Organization. Educated in computer science and engineering, she is driving the groups digital transformation by unifying its global IT network, scaling AI in production, and accelerating the delivery of digital solutions across all brands.

Beyond her corporate roles, she is a strong advocate for diversity in management. She is passionate about encouraging and promoting women in technology and STEM fields, highlighting the importance of varied perspectives in leadership.

She champions the development of a "Large Industrial Model" for AI, believing Europe can take a leading role by leveraging cross-company data.

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Scaling AI
Leading the "AI BOOST" program to accelerate the use of artificial intelligence within Volkswagen's production and logistics departments to drive efficiency.
Agile IT Delivery
Focuses on establishing a global, agile product organization as the new standard for developing and delivering digital solutions faster across all company brands.
Digital Transformation
Drives the vision of a "Digital Defined Company, " ensuring the IT infrastructure can support the transition to software-defined vehicles and new business models.

Media Appearances

Small Steps Are Faster – Interview with Hauke Stars, Member of the Executive Board / CDO of Volkswagen AG. Featured in Porsche Newsroom

See Now

Work History

2-2022
Member of the Executive Board / CDO of Volkswagen AG at Volkswagen AG
4-2021
Non Executive Board Member at RWE
5-2016
Non Executive Board Member at Kuehne+Nagel
5-2016 - 1-2022
Non Executive Board Member at Fresenius Group
3-2019 - 12-2021
Member of the Economic Advisory Board at Fraport AG

Education

1991 - 1992
Master of Science (MSc) by research in Engineering from University of Warwick
1986 - 1991
Dipl.-Ing. Computer Science / Informatik from Otto-von-Guericke University Magdeburg

More Information

Social Presence :

Prographics :

Exp : N/A Location : Wolfsburg, Lower Saxony, Germany Job Level : N/A Designation : Member of the Executive Board / CDO of Volkswagen AG at Volkswagen AG
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Insights For Selling To Hauke

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hauke is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Hauke

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Hauke move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Hauke take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Hauke

Personality Compatibility


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