Thomas Zandstra

Inquirer
DISC Type : cd

Adjunct Professor of Advertising and Communication at Calvin University

Lowell, Michigan, United States

Overview

Thomas Zandstra is a Chief Marketing Officer at Acculead and an Adjunct Professor of Advertising at Calvin University. He specializes in building growth systems for businesses of all sizes, helping them better connect with customers. He holds a Google Digital Marketing certificate and a degree from the University of Colorado Colorado Springs.

Outside of work, Thomas is passionate about the outdoors, having founded the brand "The Fair Chase" and grown its following to over 40, 000. He also demonstrates his media creation skills by having launched a podcast that achieves 25, 000 monthly downloads.

Interestingly, he was credited as a featured student in the 2010 independent film, "The Genesis Code".

Personality Overview

Judgemental

Demanding

Hard To Convince

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Business Growth
His career focus is on helping businesses grow, from assisting small companies in closing seven-figure deals to serving as a Director of Strategic Growth.
Strategic Communication
He teaches advertising and strategic communication at the university level, grounding his practical marketing experience in academic principles.
AI in Content
He has shown a recent interest in brainstorming how to leverage AI to create short, informative, and engaging video content for clients.

Media Appearances

Thomas has no verified media appearances

Work History

7-2023
Adjunct Professor of Advertising and Communication at Calvin University
5-2022 - 5-2023
Director of Strategic Growth at The Marketing Blender
1-2018
Founder at The Fair Chase
5-2016
Chief Marketing Officer at Acculead
1-2011 - 12-2016
Marketing Manager/Project Manager at Inno-Versity

Education

Bachelor's degree from University of Colorado Colorado Springs

More Information

Social Presence :

Prographics :

Exp : 15 Location : Lowell, Michigan, United States Job Level : Leadership Designation : Adjunct Professor of Advertising and Communication at Calvin University
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Insights For Selling To Thomas

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thomas is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Thomas

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Thomas move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Thomas take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Thomas

Personality Compatibility


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