Tiff Segreti

Inspirer
DISC Type : di

Director of GTM Enablement at Crossbeam

Greater Minneapolis-St. Paul Area, United States

Overview

Tiff Segreti is the Director of GTM Enablement at Crossbeam, where she leads sales learning and development programs. With a BA in Psychology from American University, she is known for designing high-impact training. Colleagues describe her as energetic, highly competent, and an outside-the-box thinker.

As a first-generation American, Tiff is passionate about fostering diversity and inclusion within the workplace. She actively works to create a culture of curiosity and collaboration, ensuring teams feel a sense of trust and belonging, which she believes helps them perform at their best.

After being laid off in 2022, she received an overwhelming outpouring of support from her professional network and secured a new role in just over three weeks.

Personality Overview

Generous

Achievment Oriented

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

GTM Enablement
She spearheads the design and execution of go-to-market enablement programs that are aligned with revenue goals and enhance sales methodologies.
Sales Training
A core competency, she designs and delivers comprehensive training programs for sales teams, focusing on skill enhancement and performance.
AI in Enablement
She collaborates with cross-functional teams to integrate AI into training programs, aiming to improve content delivery and strategic insights.

Media Appearances

Tiff Segreti - Director Of GTM Enablement at Crossbeam | The Org. Featured in The Org

See Now

Work History

6-2024
Director of GTM Enablement at Crossbeam
10-2022 - 6-2024
Senior Manager GTM Enablement at Crossbeam
12-2021 - 10-2022
Senior Manager Sales Enablement at Mux
4-2021 - 12-2021
Manager of Sales Enablement at Siteimprove
6-2019 - 4-2021
Manager of US Learning and Education at Siteimprove

Education

Bachelor of Arts - BA from American University
Education details unavailable from The Ursuline School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Minneapolis-St. Paul Area, United States Job Level : Mid-senior Designation : Director of GTM Enablement at Crossbeam
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Insights For Selling To Tiff

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tiff is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Tiff

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Tiff move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Tiff take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Tiff

Personality Compatibility


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