Tiffani Lorenz

Wildcard
DISC Type : csi

Project Manager at Newmark at Newmark

San Francisco Bay Area, United States

Overview

Tiffani is a Project Manager at Newmark with a career in commercial real estate since 2008. She transitioned from a 14-year focus on property management to her current role in construction project management. She is the 2026 President-Elect and Treasurer for CREW East Bay.

Outside of work, Tiffani lives in Hayward with her husband and three children. A proud mother and grandmother, she enjoys spending her spare time with family, reading, and working on various creative projects.

She has chaired the CREW East Bay mentorship program for four years, demonstrating a deep commitment to fostering growth in others.

Personality Overview

Requires Proof

Curious But Skeptical

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Women in CRE
Her long-standing leadership within CREW (Commercial Real Estate Women) East Bay, including as incoming President, shows a commitment to advancing women in the industry.
Professional Mentorship
She chaired the CREW East Bay mentorship program for four years and has expressed her passion for the inspiration and growth it provides for both mentors and mentees.
Construction PM
After 14 years in property management, she transitioned into construction project management, overseeing project lifecycles for landlords and tenants across various sectors like life science and retail.

Media Appearances

Tiffani has no verified media appearances

Work History

8-2022 - 6-2025
Project Manager at Newmark at Newmark
3-2021 - 8-2022
Property Manager at Wareham Development
3-2020 - 3-2021
Property Manager at GS Management Company
3-2020
Operations Manager at GS Management Company
1-2016 - 4-2018
Assistant Property Manager at GS Managemant Company

Education

Education details unavailable from Cal State University Hayward

More Information

Social Presence :

Prographics :

Exp : 15 Location : San Francisco Bay Area, United States Job Level : N/A Designation : Project Manager at Newmark at Newmark
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Insights For Selling To Tiffani

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Help them understand the risk aspect fully while inspiring confidence
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tiffani is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Tiffani

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Tiffani move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Tiffani take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Tiffani

Personality Compatibility


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