Tiffany Cheng

Critic
DISC Type : C

Sr. Manager, Strategic Initiatives at T-Mobile

New York, New York, United States

Overview

Tiffany Cheng is a Senior Manager of Strategic Initiatives at T-Mobile, where she focuses on T-Mobile for Business. An MBA graduate from Cornell University, her career includes strategic roles at HelloFresh and Samsung, focusing on retention, transformation, and product marketing.

She earned the highest performance recognition award twice at KPMG for her work on process improvement and efficiency-boosting projects.

Personality Overview

Negotiator

ROI Driven

Precise

They choose to analyze logically and value facts to emotions.  It is very likely that they will negotiate pricing or other important terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Business Strategy
Leads a strategy team at T-Mobile for Business, crafting insights and recommendations for senior leadership to solve key industry pain points.
Team Building
Actively hiring senior managers for her strategy team, indicating a focus on growing her team's capabilities and impact within the organization.
Product Marketing
Her background includes a rotation in product marketing for home appliances at Samsung, giving her foundational experience in bringing products to consumers.

Media Appearances

Tiffany has no verified media appearances

Work History

1-2023
Sr. Manager, Strategic Initiatives at T-Mobile
9-2021 - 1-2023
Senior Manager, Retention & Strategic Projects at HelloFresh
7-2018 - 9-2021
Manager at Samsung Electronics America
5-2014 - 5-2016
Risk Management and Professional Practice Associate at KPMG
5-2012 - 4-2014
Senior Project Assistant at KPMG

Education

Master of Business Administration from Cornell University
Bachelor of Arts (B.A.) from UC Irvine

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York, New York, United States Job Level : Middle Designation : Sr. Manager, Strategic Initiatives at T-Mobile
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Insights For Selling To Tiffany

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tiffany is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Tiffany

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Tiffany move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Tiffany take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Tiffany

Personality Compatibility


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