Tiffany Fortune, SHRM-SCP, LSSBB

Evaluator
DISC Type : DSC

Chief Operating Officer (COO) & Chief Sales Officer (CSO) at Convert.com

Richmond, Virginia, United States

Overview

As COO and CSO at Convert. com, Tiffany Fortune aligns global operations using a Holacracy framework for sustainable scaling. She is also a Director at Fahrenheit Advisors, providing fractional HR consulting, and serves as the Past-President of the Richmond SHRM board.

With a multi-generational family history of military service, Tiffany is a veteran who is passionate about community building. She champions workplace empowerment, especially for women in tech, and hosts the "Leading Alive" podcast for Richmond SHRM, focusing on common sense leadership practices.

Unique fact: Tiffany works within a Holacracy structure, a non-traditional management system designed for faster, more collaborative decision-making.

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

People-First Culture
Applies a "people-first lens" to strategy in her roles at Convert. com and Fahrenheit Advisors, focusing on culture shifts and team development to drive growth.
Strategic Operations
As COO, she connects strategy and growth by aligning operations across sales, product, people, and finance to ensure the company runs with clarity and high performance.
Women's Empowerment
Actively promotes initiatives like the "Speak Up to Uplevel" sprint, a program designed to help women in experimentation, growth, and UX find and use their voice.

Media Appearances

Tiffany has no verified media appearances

Work History

9-2021
Chief Operating Officer (COO) & Chief Sales Officer (CSO) at Convert.com
2-2022
Director, Human Capital Consulting Practice at Fahrenheit Advisors
1-2025
President (2025) Past-President, Board Member (present) at Richmond SHRM
1-2023 - 1-2025
President Elect at Richmond SHRM
1-2022 - 12-2022
Director, Collaborative and E-Learning at Richmond SHRM

Education

Tiffany has no verified education history

More Information

Social Presence :

Prographics :

Exp : 5 Location : Richmond, Virginia, United States Job Level : Leadership Designation : Chief Operating Officer (COO) & Chief Sales Officer (CSO) at Convert.com
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Insights For Selling To Tiffany

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tiffany is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Tiffany

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Tiffany move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Tiffany take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Tiffany

Personality Compatibility


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