Tilaka Divek

Examiner
DISC Type : cs

Founder at Ikkiyam

Coimbatore, Tamil Nadu, India

Overview

Tilaka Divek is the founder of Ammi Samayal and its parent company, Ikkiyam Naturals, specializing in traditional, chemical-free food and beauty products. With a Masters degree from Bangalore University, she has successfully built an e-commerce brand that champions authentic, natural goods and a healthier lifestyle.

Her entrepreneurial journey was inspired by a personal mission to improve her familys health, which fuels her passion for holistic wellness and reviving traditional recipes. She is deeply committed to ethical practices, sourcing ingredients directly from farmers and tribal communities to ensure product purity and support local economies.

Interesting fact: Tilaka pivoted from a career in the IT industry to create her natural products business after witnessing the negative health effects of processed foods.

Personality Overview

Overcautious

Process Oriented

Late Adopter

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Traditional Wellness
Her companies focus on reviving traditional, authentic methods for creating natural food and beauty products, as seen in items like her sprouted ragi flour and herbal soaps.
Chemical-Free Living
The core philosophy of her brands is to provide pure, chemical-free alternatives to mass-produced goods, a mission born from personal family health concerns.
Ethical Sourcing
She emphasizes sourcing ingredients directly from farmers and original tribes, showing a strong commitment to supporting local and traditional communities.

Media Appearances

Tilaka has no verified media appearances

Work History

5-2015
Founder at Ikkiyam
8-2014
Founder at Ammi Samayal
6-2014 - 3-2024
Senior Marketing Executive at Ammi Samayal

Education

Master's degree from Bangalore University
High School Diploma from Jawahar Matriculation Higher Secondary School, Neyveli

More Information

Social Presence :

Prographics :

Exp : 11 Location : Coimbatore, Tamil Nadu, India Job Level : Leadership Designation : Founder at Ikkiyam
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Insights For Selling To Tilaka

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tilaka is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Tilaka

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Tilaka move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Tilaka take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Tilaka

Personality Compatibility


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