Tim Kaner

Commander
DISC Type : D

Marketing and Communications Director at International Baccalaureate

Crudwell, England, United Kingdom

Overview

Tim is the Director of Marketing and Communications at the International Baccalaureate, with an MA from the University of Cambridge and an MBA. His career includes leading marketing at Sony Europe and serving as Chief Marketing Officer at the University of Bath, focusing on brand storytelling and customer-centric strategies. Colleagues describe him as results-driven and a collaborative partner.

Outside of his professional life, Tim is a supportive family man. He has shared and promoted his daughters equestrian research, indicating a personal or family connection to horse riding and a strong sense of pride in his daughters academic pursuits. This suggests an appreciation for both athletic and scientific endeavors.

Unique fact: While at the University of Bath, Tim was the sponsoring executive responsible for implementing a university-wide CRM system.

Personality Overview

Risk-Taker

Strong-Willed

Impact-Driven

They put a lot of effort into ensuring personal success.  They like to stay in control of the negotiation or defining of the terms. They are less concerned about the product and more about its potential impact.

Topics They Care About

Education Marketing
He has extensive experience leading marketing and communications for educational institutions, including his current role at the International Baccalaureate and former role as CMO for the University of Bath.
Brand Storytelling
His role focuses on articulating and amplifying the International Baccalaureate's impact through "relevant and powerful storytelling" to transform the lives of learners.
Stakeholder Partnership
A recommendation highlights his ability to work in "genuine partnership with his stakeholders" as a key leadership strength and a personal "superpower".

Media Appearances

Tim has no verified media appearances

Work History

1-2026
Marketing and Communications Director at International Baccalaureate
4-2023 - 1-2026
Executive Search Associate at Hanover Fox
5-2019 - 4-2023
Chief Marketing Officer at University of Bath
4-2012 - 5-2019
Director, Marketing and Communications at University of Bath
9-2010 - 3-2012
Associate Director at The Value Engineers

Education

1983 - 1986
MA from University of Cambridge
9-1996 - 9-1999
MBA from The Open University

More Information

Social Presence :

Prographics :

Exp : 40 Location : Crudwell, England, United Kingdom Job Level : Mid-senior Designation : Marketing and Communications Director at International Baccalaureate
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Insights For Selling To Tim

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tim is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tim

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Tim move?

  • If convinced, they can reach decisions quite fast.
  • Can Tim take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Tim

Personality Compatibility


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