Tim Marsden

Questioner
DISC Type : c

CISO at Credit Acceptance

St Louis, Missouri, United States

Overview

Tim has no verified overview

Personality Overview

Cautious & Analytical

Systematic

Not Easily Convinced

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Tim has no verified topics they care about

Media Appearances

Tim has no verified media appearances

Work History

3-2024
CISO at Credit Acceptance
3-2023 - 4-2025
Board President St. Louis IMA at InfraGard
9-2022 - 4-2025
Advisory Board Member at SecureCo
12-2017 - 3-2024
Chief Information Security Officer at Stifel Financial Corp.
7-2016 - 12-2017
Director, Data Governance at Stifel Financial Corp.

Education

Bachelor of Science - BS from Purdue Global
Organizational Leadership from Penn State University

More Information

Social Presence :

Prographics :

Exp : 20 Location : St Louis, Missouri, United States Job Level : N/A Designation : CISO at Credit Acceptance
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Insights For Selling To Tim

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tim is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Tim

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tim move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Tim take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Tim

Personality Compatibility


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