Tim Peacock

Commander
DISC Type : D

CIO (Head of IT and Digital Transformation) at Element Six

United Kingdom

Overview

Tim is the Head of Group IT and Digital Transformation (CIO) at Element Six, a leader in synthetic diamond and super-hard materials manufacturing. He previously led digital transformation and PropTech investment at Landsec, one of the UKs largest property companies. People who have worked with him describe him as personable, authentic, and an inspirational leader.

Outside of his direct professional responsibilities, Tim shows a keen interest in principles of leadership, decision-making, and productivity, often sharing insights from sources like Harvard Business Review and author James Clear. He also follows broader topics about the long-term impact of technology, such as the issue of space debris.

Unique fact: While at Landsec, he led a £5m direct investment fund focused on PropTech startup and scale-up businesses.

Personality Overview

Very Quick

Strong-Willed

Impact-Driven

They are not always relationship oriented.  They prefer to be the ones controlling the conversation or defining the terms. More than the product, they care about the impact of the product.

Topics They Care About

Digital Manufacturing
As CIO of a global manufacturing firm, he is driving the digital transformation of its manufacturing footprint, leveraging technology to enhance R&D and production of super-hard materials.
AI & Data Strategy
His roles have consistently focused on leveraging data strategy, governance, and analytics to drive business value and digitize core operations like CRM and ERP systems.
PropTech Innovation
In a prior role, he was responsible for embedding data-led thinking and leading Landsec's investment in the PropTech startup ecosystem, including managing incubator programs.

Media Appearances

Tim has no verified media appearances

Work History

1-2023
CIO (Head of IT and Digital Transformation) at Element Six
12-2020 - 1-2023
Head of Data and Digital Transformation (CIO/CDO) at Landsec
11-2017 - 12-2020
Group Innovation Director at Landsec
11-2015 - 10-2017
Digital Transformation Director at Landsec
3-2013 - 10-2013
Head of Digital at Virgin Active

Education

1995 - 1997
Bachelor of Science (BSc) from University of Birmingham
Next-Gen CIO from Deloitte

More Information

Social Presence :

Prographics :

Exp : 22 Location : United Kingdom Job Level : Leadership Designation : CIO (Head of IT and Digital Transformation) at Element Six
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Insights For Selling To Tim

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tim is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tim

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Tim move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Tim take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Tim

Personality Compatibility


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