Tim Percival

Wildcard
DISC Type : cis

Category Director at Antalis

Manchester Area, United Kingdom

Overview

Tim Percival is a strategic and analytical Category Director at Antalis UK with a long history at the company, progressing from sales to divisional leadership. He has a proven track record of using data to drive action and has full P&L responsibility.

He describes his education as coming from the "University of hard graft and determination. "

Personality Overview

Curious But Skeptical

Friendly But Slow

ROI Driven

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Creative Papers
Frequently promotes Antalis's "Creative Power" paper range, emphasizing tactile substrates and their application in high-quality, personalized documents.
Digital Print Innovation
Advocates for the compatibility of high-quality creative papers with modern digital printing technologies, viewing it as the future of the industry.
Sales Leadership
[Predicted] His career progression from National Field Sales Person of the Year to Director roles suggests a strong focus on sales strategy and team leadership.

Media Appearances

Tim has no verified media appearances

Work History

1-2025
Category Director at Antalis
4-2020 - 2-2025
Category Director Office and Digital at Antalis
6-2006 - 11-2020
Office Divisional Director at Antalis

Education

Education details unavailable from University of hard graft and determination
Education details unavailable from Woodhey High School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Manchester Area, United Kingdom Job Level : Mid-senior Designation : Category Director at Antalis
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Insights For Selling To Tim

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tim is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Tim

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Tim move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Tim take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Tim

Personality Compatibility


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