Tim Sprinkle

Initiator
DISC Type : Di

Co-Founder / Chief Strategy Officer at Layup

Denver, Colorado, United States

Overview

Tim Sprinkle is the Co-Founder and Chief Strategy Officer at Layup, where he creates marketing solutions for financial services clients. A former journalist and award-winning author, he attended William & Mary for both his B. A. and MBA. Colleagues describe him as intelligent, knowledgeable, and detail-oriented.

Originally from Virginia and now based in Denver, Colorado, Tim has a strong interest in music, identifying as a "music nerd" in his writings. His journalistic work has appeared in national publications like Wired and Entrepreneur, reflecting his broad curiosity and storytelling skills outside of his primary marketing focus.

He is the author of the book "Screw the Valley: A Coast-to-Coast Tour of Americas New Tech Startup Culture. "

Personality Overview

Risk-Accepting

Friendly Challenger

Impact-Oriented

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Financial Advisor Marketing
His current company, Layup, builds investor engagement engines for financial firms. He frequently posts about SEC marketing rules and evolving client expectations in the advisory market.
Thought Leadership
A core part of his strategy is turning experts into thought leaders. He has a background as a journalist and specializes in creating impactful media content and messaging.
Startup Culture
He authored the book "Screw the Valley, " which explores America's tech startup culture beyond Silicon Valley and won a Small Business Book Award.

Media Appearances

Tim has no verified media appearances

Work History

2-2017
Co-Founder / Chief Strategy Officer at Layup
2-2017
Principal at TS Communications
1-2022
Managing Principal at Venture Capital Marketing
1-2019 - 1-2020
Co-Founder and Chief Content Officer at Equity Bolt
8-2015 - 5-2018
Editor in Chief at Choose Yourself Media

Education

Master of Business Administration from William & Mary – Raymond A. Mason School of Business
B.A. from William & Mary

More Information

Social Presence :

Prographics :

Exp : 8 Location : Denver, Colorado, United States Job Level : Leadership Designation : Co-Founder / Chief Strategy Officer at Layup
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Insights For Selling To Tim

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tim is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Tim

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Tim move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Tim take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Tim

Personality Compatibility


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