Tina Rolén

Commander
DISC Type : D

Chief Marketing Officer at Fjällräven

Greater Stockholm Metropolitan Area, Sweden

Overview

Tina has no verified overview

Personality Overview

Decisive

Strong-Willed

Candid & Clear

They prefer to move quickly, and expect the same from others.  They like to stay in control of the negotiation or defining of the terms. They respond well to strong and respectful communication.

Topics They Care About

Tina has no verified topics they care about

Media Appearances

Tina has no verified media appearances

Work History

5-2025
Chief Marketing Officer at Fjällräven
1-2025 - 5-2025
Global Marketing director at Fjällräven
8-2022 - 1-2025
Vice President Marketing at Peak Performance
2-2021 - 9-2022
Global Head of Marketing H&M Move at H&M
6-2019 - 2-2021
VP Marketing The North Face EMEA at VF Corporation

Education

1994 - 2000
Masters degree in Business from Uppsala University
1991 - 1994
high school diploma from Linnéskolan

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Leadership Designation : Chief Marketing Officer at Fjällräven
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Insights For Selling To Tina

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tina is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tina

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Tina move?

  • If convinced, they can reach decisions quite fast.
  • Can Tina take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Tina

Personality Compatibility


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