Tina Vadaneaux

Questioner
DISC Type : c

Founder and CEO at Continuo Foundation

Greater London, England, United Kingdom

Overview

Tina is the Founder and CEO of Continuo Foundation, a charity supporting the UKs early music sector. She leverages over 13 years of experience in corporate finance, combining her business acumen with a Masters degree in English and Art History to help musicians and ensembles flourish.

Outside of her foundation, Tina is a passionate music and opera lover, frequently attending concerts. This passion inspired her career change from finance to the arts. Her people skills have been described as "exceptional, " and she has previously worked as an accredited mediator for financial disputes.

After a successful career in international finance, she pursued a masters degree in the arts and became an accredited mediator before founding a national charity.

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Early Music Sector
Founded Continuo Foundation to support and ensure the flourishing of the UK's period-instrument ensembles and freelance musicians, distributing hundreds of thousands in grants.
Arts Philanthropy
Combines her corporate finance background with a passion for the arts to create sustainable funding and support models for musicians and cultural projects.
Audience Engagement
Focuses on developing and widening audiences for classical and early music, believing it is essential for the long-term sustainability of the sector.

Media Appearances

Tina has no verified media appearances

Work History

7-2020
Founder and CEO at Continuo Foundation
5-2016 - 4-2020
Audience Engagement at Classical Opera & The Mozartists
Project Coordinator at European Union Youth Orchestra
Partner at BetterWay Mediation
Director Corporate Finance at Close Brothers Group PLC

Education

2001 - 2006
MA Hons (Distinction) from King's College London
1984 - 1988
BA Hons (summa cum laude) from Tufts University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater London, England, United Kingdom Job Level : Leadership Designation : Founder and CEO at Continuo Foundation
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Insights For Selling To Tina

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tina is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Tina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tina move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Tina take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Tina

Personality Compatibility


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