Tissa Gunaratne

Evaluator
DISC Type : dsc

Director, Machines and Process Division at Aerotech, Inc.

Ann Arbor, Michigan, United States

Overview

Tissa is the Director of the Machines and Process Division at Aerotech, Inc. , bringing over 15 years of leadership in laser-based manufacturing for the medical and industrial sectors. His expertise spans product management, NPI, and sales enablement, supported by a PhD and an MBA. He focuses on developing market-driven products and fostering strong client relationships.

Beyond his formal role, Tissa is passionate about professional networking and staying current with industry innovations. He frequently attends major conferences like Photonics West and MD&M West, expressing excitement for reconnecting with colleagues and building new relationships within the field. He also follows major MedTech companies like Medtronic and Boston Scientific.

He has authored a publication on the history and future of ultrashort pulse laser micromachining.

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Laser Micromachining
He has authored publications on ultrashort-pulse lasers and has extensive professional experience in laser processing systems for cutting, welding, and marking.
MedTech Product Strategy
His background includes leading key account development with large MedTech companies and he shows interest in industry leaders like Medtronic and Boston Scientific.
Photonics Innovation
He consistently posts about his excitement for attending Photonics West, indicating a strong interest in connecting with innovators and staying updated on the field.

Media Appearances

Tissa has no verified media appearances

Work History

6-2025
Director, Machines and Process Division at Aerotech, Inc.
9-2024 - 5-2025
Product Manager at Coherent Corp.
6-2022 - 8-2024
Product Line Manager at Coherent Corp.
11-2014 - 6-2022
VP, Customer Relations at Clark-MXR, Inc.
11-2012 - 11-2014
Director of Sales & Marketing at Clark-MXR, Inc.

Education

Master of Business Administration - MBA from Ball State University - Miller College of Business
PhD from Bowling Green State University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Ann Arbor, Michigan, United States Job Level : Mid-senior Designation : Director, Machines and Process Division at Aerotech, Inc.
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Insights For Selling To Tissa

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tissa is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Tissa

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Tissa move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Tissa take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Tissa

Personality Compatibility


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