Tiya LaCroix, FACHDM

Commander
DISC Type : D

Sr. VP Healthcare Innovation & Growth at Impensa®

Norman, Oklahoma, United States

Overview

Tiya is an award-winning healthcare executive and the Sr. VP of Healthcare Innovation & Growth at Impensa®. With a background from the University of Oklahoma, she specializes in driving efficiency and automation to deliver savings for hospitals, focusing on foundational data problems over technological hype. People who have worked with her describe her as talented, driven, and a strong relationship leader.

Outside of her core role, Tiya is a passionate and outspoken advocate for healthcare professionals and data transparency. She frequently appears on podcasts, sharing her candid views on technologys practical role in healthcare and defending the value of human workers. Her family has roots in the Oklahoma City community, connecting her to local causes.

Unique fact: Tiya founded a venture, Zelma Health, that created a proof-of-concept mobile procurement app for hospitals using blockchain technology.

Personality Overview

Very Quick

Risk-Taker

Impact-Driven

They are not focused on building rapport and relationships.  They are very proud of what they do. More than the product, they care about the effectiveness of the product.

Topics They Care About

Healthcare Data Integrity
Believes in solving foundational data issues, like matching a purchase order to an invoice, before adopting more advanced technologies like AI.
Pragmatic Tech Adoption
She is vocally skeptical of AI as the "next shiny object" and advocates for proven automation that delivers real-world savings and efficiency in healthcare.
Blockchain in Healthcare
Founded a company to build a hospital supply chain app on blockchain and discusses its use for transparency in how taxpayer dollars are spent.

Media Appearances

Tiya has no verified media appearances

Work History

7-2023
Sr. VP Healthcare Innovation & Growth at Impensa®
1-2022
Founder at Zelma Health
9-2021 - 12-2024
Chief Executive Officer, Founder at Zelma Investments, LLC
1-2022 - 5-2022
Builder at Builders + Backers
12-2020 - 6-2021
Vice President of Sales at Equipco Products

Education

Bachelor of Arts (B.A.) from University of Oklahoma

More Information

Social Presence :

Prographics :

Exp : 4 Location : Norman, Oklahoma, United States Job Level : Leadership Designation : Sr. VP Healthcare Innovation & Growth at Impensa®
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Insights For Selling To Tiya

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tiya is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tiya

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Tiya move?

  • They can take decisions very fast if you manage to convince them.
  • Can Tiya take some risk or not?

  • The risks don’t matter much to them.

You And Tiya

Personality Compatibility


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