Tiya LaCroix, FACHDM in

Tiya LaCroix, FACHDM

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Sr. VP Healthcare Innovation & Growth at Impensa®
📍 Norman, Oklahoma, United States

Tiya is an award-winning healthcare executive and the Sr. VP of Healthcare Innovation & Growth at Impensa®. With a background from the University of Oklahoma, she specializes in driving efficiency and automation to deliver savings for hospitals, focusing on foundational data problems over technological hype. People who have worked with her describe her as talented, driven, and a strong relationship leader.

Outside of her core role, Tiya is a passionate and outspoken advocate for healthcare professionals and data transparency. She frequently appears on podcasts, sharing her candid views on technologys practical role in healthcare and defending the value of human workers. Her family has roots in the Oklahoma City community, connecting her to local causes.

Unique fact: Tiya founded a venture, Zelma Health, that created a proof-of-concept mobile procurement app for hospitals using blockchain technology.

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Experience
4 Years
Current Role
Sr. VP Healthcare Innovation & Growth
Job Level
Leadership
Location
Norman, Oklahoma, United States
Personality Overview

How Tiya shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Tiya cares about

Healthcare Data Integrity
Believes in solving foundational data issues, like matching a purchase order to an invoice, before adopting more advanced technologies like AI.
Pragmatic Tech Adoption
She is vocally skeptical of AI as the "next shiny object" and advocates for proven automation that delivers real-world savings and efficiency in healthcare.
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Career

Work history

7-2023
Sr. VP Healthcare Innovation & Growth
Impensa®
1-2022
Founder
Zelma Health
9-2021 - 12-2024
Chief Executive Officer, Founder
Zelma Investments, LLC
1-2022 - 5-2022
Builder
Builders + Backers
12-2020 - 6-2021
Vice President of Sales
Equipco Products
In the press

Media appearances

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Education
Bachelor of Arts (B.A.)
University of Oklahoma
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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