Tobin Moore

Observer
DISC Type : ci

Co-Founder & Principal at Optoro

Washington, District of Columbia, United States

Overview

Tobin Moore is the Co-Founder of Optoro, a technology company focused on making retail more sustainable by solving the problem of customer returns. An Ernst & Young Entrepreneur of the Year, he has a B. A. from Brown University and led Optoro as CEO for 15 years, securing over $250M in funding.

Outside of his professional life, Tobin is an adventurer who enjoys spending time with his wife and daughter. He seeks out challenges in U. S. National Parks and has participated in demanding open-water swims, including the race from Alcatraz to San Francisco.

He founded his first e-commerce company, a predecessor to Optoro, from his parents garage right after college.

Personality Overview

Value Driven

Example Seeker

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally good communicators and can be hard to convince.

Topics They Care About

Retail Sustainability
Co-founded and led Optoro with the explicit mission to make retail more sustainable and circular, aiming to reduce the billions of pounds of landfill waste from returns.
Reverse Logistics
Pioneered a technology-first approach to solving the complex problem of retail returns, a core focus since founding eSpot and evolving it into Optoro.
Entrepreneurship
Started his first business in a garage and successfully scaled Optoro over 15 years, earning recognition as Ernst & Young's Entrepreneur of the Year.

Media Appearances

Tobin has no verified media appearances

Work History

1-2023 - 8-2025
Co-Founder & Principal at Optoro
9-2010 - 12-2022
CEO & Co-Founder at Optoro
6-2004 - 9-2010
CEO & Co-Founder at eSpot

Education

2000 - 2004
B.A. from Brown University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Washington, District of Columbia, United States Job Level : N/A Designation : Co-Founder & Principal at Optoro
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Insights For Selling To Tobin

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tobin is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Tobin

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Tobin move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Tobin take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Tobin

Personality Compatibility


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