Toby Di Biase

Galvanizer
DISC Type : Id

IT Director - Corporate Functions at Tate & Lyle

Greater Bristol Area, United Kingdom

Overview

Toby is a senior IT leader at Tate & Lyle, specializing in delivering strategic business change in regulated environments. With a degree from Loughborough University and a background managing multi-million-pound budgets, he has a proven record of driving digital transformation using Salesforce, SAP, and mobile solutions to unlock commercial value for global companies.

Following a successful 12-year tenure at British American Tobacco, Toby took a career break to manage his familys move from the city to the countryside, focusing on establishing a new home and school life before taking on his next professional challenge. He is committed to continuous learning and personal development.

He once managed a global digital app for sustainability that was deployed to 1, 500 field technicians and 90, 000 farmers across 15 countries.

Personality Overview

Persuader

Self-Assured

Trusting

They do not mind taking risks and can make hard decisions, if necessary.  They like to keep things under control. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Digital Transformation
Led a global digital transformation program at BAT, embedding a new order-to-cash model for 80 markets using Salesforce, mobile apps, and an integrated E2E digital solution.
Emerging Technologies
Has recently completed courses on Web3, the Metaverse, and Blockchain, indicating a strong interest in how these technologies will change future business models.
People Leadership
Focuses on leadership that generates energy and commitment within teams. A former colleague praised his ability to engage people at all levels of an organization.

Media Appearances

Toby has no verified media appearances

Work History

2-2024
IT Director - Corporate Functions at Tate & Lyle
1-2023 - 2-2024
Career transition at Career Break
11-2019 - 1-2023
Digital Business Services (DBS) - Digital Transformation Programme Mgr - Global Trade at British American Tobacco
4-2019 - 11-2019
Global IDT Mgr - Business Relationship Management (BRM) Practice Lead at British American Tobacco
1-2014 - 4-2019
Global IT Mgr - Operations - Leaf & Quality at British American Tobacco

Education

1987 - 1991
2i from Loughborough University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Bristol Area, United Kingdom Job Level : Mid-senior Designation : IT Director - Corporate Functions at Tate & Lyle
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Insights For Selling To Toby

During A Call Or A Meeting

DO's

  • Talk about other customers and how they have derived value from your product
  • Find ways to push them a little if they don’t start giving a clear yes or no in due course
  • Talk about some of the cool and impressive features of your product

DONT's

  • Don’t be excessively objective, focus on building a story first
  • Don’t rely too much on what they promise, make your own deductions
  • Don’t hesitate from asking questions, but take a friendly and warm approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Toby is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Toby

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Toby move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Toby take some risk or not?

  • They can take risks if necessary.

You And Toby

Personality Compatibility


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