Toby Laws

Evaluator
DISC Type : dsc

Head of Shopper Marketing | On Trade & Digital at Diageo

London, England, United Kingdom

Overview

Toby has no verified overview

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Toby has no verified topics they care about

Media Appearances

Toby has no verified media appearances

Work History

7-2023
Head of Shopper Marketing | On Trade & Digital at Diageo
7-2022 - 7-2023
Head of Shopper Marketing for Beer, RTD and Draught Cocktails at Diageo
6-2021 - 7-2022
Digital Experience Lead (Smartphone, Computing, Wearables and Hearables) at Samsung Electronics
11-2019 - 7-2021
Lead Online Experience at Samsung Electronics
10-2017 - 8-2021
Founder at Pocketwork

Education

2008 - 2011
2:1 from Leeds Beckett University
2019 - 2019
Verified Certificate from MITx Courses

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Shopper Marketing | On Trade & Digital at Diageo
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Insights For Selling To Toby

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Toby is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Toby

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Toby move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Toby take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Toby

Personality Compatibility


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