Toby Mather

Inspirer
DISC Type : di

Product Director (CPO) at Novakid Inc

United Kingdom

Overview

Toby Mather is an EdTech entrepreneur who founded Lingumi, an English learning platform for kids, right after graduating from the University of Oxford. He scaled the company, particularly in Asia, before it was acquired by Novakid. He then served as Novakids Product Director (CPO), leading their AI tutor and gamified learning initiatives.

After a decade in EdTech, Toby is now exploring his next venture. He is passionate about sharing his founder journey, writing on his Substack and acting as a Visiting Partner at Antler, a global VC, to help early-stage founders. He is also interested in theatre production and photography.

Unique fact: Toby established and managed a local subsidiary for his startup Lingumi in mainland China, navigating its complex market to reach over 2 million users.

Personality Overview

Charming & Persuasive

Achievment Oriented

Generous

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

AI in Education
He led Novakid's AI transformation and has spoken publicly about the challenges and opportunities of building AI Tutors for gamified and live learning platforms.
EdTech Founder Journey
After founding, scaling, and selling his company Lingumi over ten years, he now reflects on the entire startup lifecycle through his writing and public speaking.
Mentoring Startups
As a Visiting Partner at the VC firm Antler, he actively helps new founders navigate the early stages of finding product-market fit.

Media Appearances

Toby has no verified media appearances

Work History

11-2024
Product Director (CPO) at Novakid Inc
9-2024
Director, Novakid Junior at Novakid Inc
9-2015
Co-founder, CEO at Lingumi (Acquired by Novakid Inc.)
9-2015 - 3-2016
EF5 Cohort at Entrepreneur First
1-2014 - 9-2014
Associate at Emerge Venture Lab

Education

2011 - 2015
Bachelor of Arts (B.A.) from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 11 Location : United Kingdom Job Level : Mid-senior Designation : Product Director (CPO) at Novakid Inc
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Insights For Selling To Toby

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Toby is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Toby

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Toby move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Toby take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Toby

Personality Compatibility


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