Toby Mather in

Toby Mather

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Product Director (CPO) at Novakid Inc
📍 United Kingdom

Toby Mather is an EdTech entrepreneur who founded Lingumi, an English learning platform for kids, right after graduating from the University of Oxford. He scaled the company, particularly in Asia, before it was acquired by Novakid. He then served as Novakids Product Director (CPO), leading their AI tutor and gamified learning initiatives.

After a decade in EdTech, Toby is now exploring his next venture. He is passionate about sharing his founder journey, writing on his Substack and acting as a Visiting Partner at Antler, a global VC, to help early-stage founders. He is also interested in theatre production and photography.

Unique fact: Toby established and managed a local subsidiary for his startup Lingumi in mainland China, navigating its complex market to reach over 2 million users.

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Experience
11 Years
Current Role
Product Director (CPO)
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Toby cares about

AI in Education
He led Novakid's AI transformation and has spoken publicly about the challenges and opportunities of building AI Tutors for gamified and live learning platforms.
EdTech Founder Journey
After founding, scaling, and selling his company Lingumi over ten years, he now reflects on the entire startup lifecycle through his writing and public speaking.
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Career

Work history

11-2024
Product Director (CPO)
Novakid Inc
9-2024
Director, Novakid Junior
Novakid Inc
9-2015
Co-founder, CEO
Lingumi (Acquired by Novakid Inc.)
9-2015 - 3-2016
EF5 Cohort
Entrepreneur First
1-2014 - 9-2014
Associate
Emerge Venture Lab
In the press

Media appearances

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Education
2011 - 2015
Bachelor of Arts (B.A.)
University of Oxford
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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