Toby Rush

Go-getter
DISC Type : d

Chief Executive Officer at Ideem

Kansas City Metropolitan Area, United States

Overview

Toby is the CEO and founder of Ideem, a company focused on making two-factor authentication easy and invisible. A four-time startup founder with successful exits, including EyeVerify to Ant Financial, he specializes in scaling tech companies and has been recognized as a top entrepreneur in Kansas City. He holds a BS in Engineering from Kansas State University.

Personality Overview

Direct & Candid

Challenger

Fast-Paced

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Digital Identity
His current company, Ideem, focuses on 2FA, and his previous successful exit, EyeVerify, was a leader in eyeprint verification technology.
Startup Exits
As a four-time founder with successful exits, he has deep experience in the entire startup lifecycle, from ideation to acquisition.
Venture Capital
He is an active angel investor, a Kauffman Fellow, and has experience with Alibaba's Corporate Venture Capital team.

Media Appearances

Serial entrepreneur Toby Rush details why he closed latest .... Featured in Kansas City Business Journal

See Now

How I Scaled and Exited EyeVerify: Toby Rush (Ideem) | City .... Featured in YouTube

See Now

Work History

9-2024
Chief Executive Officer at Ideem
2-2024
President at TripleBlind
3-2022 - 11-2023
CEO / Co-Founder at Deem
1-2022 - 2-2024
Genesis Member, Committee Chair at VC3 DAO
6-2021
Member at YPO

Education

1993 - 1998
BS Engineering from Kansas State University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Kansas City Metropolitan Area, United States Job Level : Leadership Designation : Chief Executive Officer at Ideem
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Insights For Selling To Toby

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Make sure that you you respond to any queries from them quickly
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Toby is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Toby

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Toby move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Toby take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Toby

Personality Compatibility


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